Graphic Design Archives - Acorn Marketing

What is the best color for your brand?

If you are thinking of re-branding or creating a new logo, selecting the perfect color palette is one of the most impactful choices for your…

Acorn MarketingOctober 19, 2018

By Acorn Marketing

TAGS: Graphic Design

The First Steps in Designing a Stand-Out Logo

Logos appear simple, and that’s the point. Hours are spent researching, drafting, and choosing the perfect color palette to resonate with the brand’s intended audience.…

Acorn MarketingOctober 18, 2018

By Acorn Marketing

TAGS: Graphic Design

Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX

In the massive world of print and onscreen design, we rely on three main color systems: PMS (Pantone® Matching System), CMYK, and RGB/HEX. Any successful…

Acorn MarketingJuly 20, 2018

By Acorn Marketing

TAGS: Graphic Design

How To: Logo Design Process & Brand Guide Creation

At Acorn, we start our logo design process with research and a design brief. Research begins with a client interview, followed by a deep dive…

Acorn MarketingJune 26, 2018

By Acorn Marketing

TAGS: Graphic Design

Five Things Designers Want to Help Their Clients Understand

In the world of design, there is a lot of industry lingo that gets tossed around. As a designer or account manager, we often forget…

Acorn MarketingMay 3, 2018

By Acorn Marketing

TAGS: Graphic Design

Let’s Put Your Website To Work

Your new website is live. Now what? We often use the analogy of “building a house” when discussing the construction of a new website. This…

Acorn MarketingApril 12, 2018

By Acorn Marketing

TAGS: Content Development & SEO Graphic Design Web Development

What’s the Difference Between Photoshop, Illustrator, and InDesign?

New to graphic design? Curious about Adobe Creative Cloud? Let me walk you through the differences between Photoshop, Illustrator, and InDesign and what applications are…

Acorn MarketingJuly 14, 2017

By Acorn Marketing

TAGS: Graphic Design