Sweet Temptations is a beloved local ice cream and popcorn maker along the West Michigan lakeshore, with a loyal following and a name people trust. When the brand earned the opportunity to sell its flavored popcorn in six West Michigan Meijer locations, it was a real milestone—and a new kind of challenge.
A Meijer supercenter is a different environment: thousands of products, national brands with deep budgets, and shoppers who decide in seconds. Getting onto the shelf was a win in itself. The harder task was visibility—making sure a longtime local favorite got noticed, remembered, and reached for in a store built to pull attention in every direction.
Acorn’s approach started in the stores. Before designing anything, our team visited each Meijer location—walking the space, studying where the popcorn would sit, and connecting with the store managers and market director who know these stores best. We quickly learned that no two stores were alike: “Made in Michigan” sections are rolling out statewide, and their size and display opportunities vary from one to the next. That insight shaped the whole project. We tailored a few pieces to specific store footprints, then built the full set to scale, so the program is ready to roll out as Sweet Temptations lands in more stores.
With that groundwork in place, we designed a look that captures the local message, handcrafted quality, and fun the brand is known for—while complementing its red awning and adding a fresh sense of playfulness and nostalgia. Carried consistently across every piece, the logo, tagline, and design give the set a cohesive feel in any store. And because we shaped it alongside Meijer’s team—aligning on their goals along the way—the result was a true partnership built to support the longtime local favorite.
- Fully branded six-foot wire racks that do more than hold product—they carry the branding and messaging top to bottom, complete with a pop of logo on the backside that can be seen towering over the surrounding shelves.
- A wing panel for the Michigan Favorites endcap display, extending the brand’s presence right where shoppers are already looking for local products.
- In-frame posters designed to fit the standard store frames, with extended artwork that makes the popcorn look like it’s popping right out of the frame to catch shoppers’ attention.
- Shelf tags for the two current flavor offerings.
- A cohesive, scalable display set carrying the logo, tagline, and design consistently across every piece—built to grow with the brand.
