B2C – Acorn Marketing

Project Spotlight: Behler-Young Expo Promotion and Registration Management

Every three to five years, Behler-Young hosts its HVAC/R Expo, a large industry event that brings together dealers, manufacturers, HVAC professionals and students entering the…

Acorn MarketingSeptember 30, 2026

By Acorn Marketing

Hands on a keyboard with images of AI prompts superimposed in the foreground.

AI Governance: Creating Boundaries Without Limiting Innovation

New AI tools are being added to the platforms businesses already use every day. For leaders, it is easy to get caught up in comparing…

Acorn MarketingSeptember 11, 2026

By Acorn Marketing

TAGS: B2B B2C Insights Marketing Strategy

How Humans and AI Should Work Together

Most conversations about artificial intelligence start with the tools: which platform to use, which model is smartest, and how quickly AI can move work from…

Acorn MarketingAugust 28, 2026

By Acorn Marketing

TAGS: B2B B2C Graphic Design Insights Marketing Strategy

Project Spotlight: Sweet Temptations In-Store Signage

Sweet Temptations is a beloved local ice cream and popcorn maker along the West Michigan lakeshore, with a loyal following and a name people trust.

Acorn MarketingAugust 19, 2026

By Acorn Marketing

TAGS: B2C Branding Graphic Design Project Spotlight Signage & Merchandising Programs Traditional Advertising

Project Spotlight: MATS Website

The Muskegon Area Transit System (MATS) provides essential public transportation services throughout Muskegon County, connecting residents to employment, healthcare, education, and other key destinations

Acorn MarketingJuly 29, 2026

By Acorn Marketing

TAGS: B2C Branding Content Development & SEO Project Spotlight Web Development

AI is changing business. How prepared is your organization?

Artificial intelligence is no longer a future trend. It's rapidly transforming the way organizations market, sell, communicate, and operate every day.

Acorn MarketingJuly 29, 2026

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Insights

Project Spotlight: Overland Yacht Transport

Josh Vink, owner of Overland Yacht Transport, has built his business around safely transporting high-value sailboats and motor yachts across the country.

Acorn MarketingJuly 29, 2026

By Acorn Marketing

TAGS: B2C Branding Graphic Design Project Spotlight Promo Products & Apparel Signage & Merchandising Programs Web Development

Project Spotlight: John Ball Zoo RendeZoo Event

Rendezoo is John Ball Zoo’s largest fundraising event of the year, supporting its mission to inspire the community to actively engage in the conservation of…

Acorn MarketingJune 19, 2026

By Acorn Marketing

TAGS: B2C Digital Marketing Project Spotlight

iPhone with the headliners list of Coast Guard Festival bands.

Project Spotlight: Coast Guard Festival Website

The Grand Haven Coast Guard Festival is one of Michigan's longest-running community events, held each summer to honor the men and women of the United…

Acorn MarketingMay 28, 2026

By Acorn Marketing

TAGS: B2C Marketing Strategy Project Spotlight Web Development

Hands typing on a laptop, looking at job openings on a website.

How Website Integrations Help Businesses Work Smarter

Today’s websites are no longer just digital brochures — they’ve become important operational tools that help businesses improve efficiency, streamline workflows, and create better user…

Acorn MarketingMay 28, 2026

By Acorn Marketing

TAGS: B2B B2C Insights Web Development

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