Marketing Strategy – Acorn Marketing

Project Spotlight: Request Foods Brand Development

The Challenge Request Foods is a leading manufacturer of frozen, prepared entrées and side dishes for both retail and foodservice applications. Request specializes in producing custom…

Julie FranczekJune 5, 2025

By Acorn Marketing

TAGS: B2B Branding Graphic Design Marketing Strategy Photography Project Spotlight Signage & Merchandising Programs Video & Audio Production Web Development

The B2B Buyer Journey: Longer, Larger, and Way More Layered

Converting a B2B lead in 2025 is no small feat. With longer sales cycles, larger decision-making teams, and more self-directed research, today's B2B buying journey…

Julie FranczekMay 25, 2025

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Insights Marketing Strategy

From Awareness to Action: Marketing That Drives Results

In today’s fast-moving digital world, successful marketing isn’t just about broadcasting a message—it’s about delivering the right message to the right audience at the right…

Amy AtkinsonMay 10, 2025

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising Web Development

The B2C Consumer Journey: Smarter, Social, and Self-Driven

In 2025, converting a customer in B2C (business to consumer) marketing is a digital dance that plays out across a growing number of platforms, devices,…

Julie FranczekMay 5, 2025

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production

Project Spotlight: Otis McAllister Marketing Materials

The Challenge Otis McAllister is an importer of rice and grains who sells bulk product to foodservice operators and consumer packaged goods to grocery retail…

Julie FranczekApril 28, 2023

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Graphic Design Marketing Strategy Project Spotlight

Project Spotlight: John Ball Zoo Wild Strides 5K Digital Ad Campaign

The Challenge On Earth Day 2025, John Ball Zoo hosted the inaugural Wild Strides 5K Race in support of its conservation programs and Earth Day…

Acorn MarketingApril 24, 2023

By Acorn Marketing

TAGS: B2C Digital Marketing Lead Generation Marketing Strategy Project Spotlight Traditional Advertising

The Importance of Billboards

You may ask, in this day and age, why are billboards still relevant? With all the different forms of advertising – such as digital, traditional,…

Acorn MarketingApril 25, 2025

By Acorn Marketing

TAGS: B2C Insights Marketing Strategy Traditional Advertising

Questions to Ask Yourself Before Buying Media Direct

Deciding between working with an agency or buying media direct? If you’re trying to decide between partnering with an agency or buying media direct, there…

Acorn MarketingApril 2, 2025

By Acorn Marketing

TAGS: B2C Insights Marketing Strategy Traditional Advertising

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