Marketing Strategy – Page 2

Middle aged woman smiling while using a laptop, representing Generation X who blend their traditional roots with the digital world.

Marketing to Generation X: Where Authenticity Meets Digital Efficiency

Sandwiched between Baby Boomers and Millennials, Gen Xers grew up in an analog world and came of age as the digital revolution began.

Acorn MarketingJuly 9, 2025

By Acorn Marketing

Man and woman standing close, smiling at a phone, reflecting the always connected Millennial generation.

Marketing to Millennials: Strategies That Connect with a Mobile-First Generation

Marketing to Millennials means understanding their digital-first mindset and how they engage with brands. We know that Millennials expect authenticity, seamless mobile experiences, and meaningful…

Acorn MarketingJuly 23, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising

Young woman sitting in coffee shop, focused on her smartphone representing Generation Z’s always connected lifestyle. Gen Z consumers (ages 13-28) are constantly engaged on devices which highlights the importance of a mobile-first marketing strategy that Gen Z prefers.

Marketing to Generation Z: Engaging the Always-Online Generation

Marketing to Generation Z means showing up with purpose, speed, and authenticity across the platforms they live on. At Acorn Marketing, we understand how Gen…

Acorn MarketingJuly 23, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising

Project Spotlight: Service 1 Federal Credit Union Marketing Campaign

Service 1 wanted to run a promotion for low interest motorcycle loans and looked to their partners at Acorn Marketing for help with a theme,…

Acorn MarketingJune 26, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Branding Digital Marketing Graphic Design Marketing Strategy Project Spotlight Signage & Merchandising Programs

Project Spotlight: Smile Dental Brand Developement

Smile Dental Partners is West Michigan’s only multi-specialty dental practice, offering a full continuum of care—pediatric dentistry, adult dentistry, and orthodontics—all under one roof.

Acorn MarketingJuly 30, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Branding Digital Marketing Graphic Design Marketing Strategy Project Spotlight Promo Products & Apparel Signage & Merchandising Programs Web Development

Project Spotlight: Request Foods Brand Development

Request Foods is a leading manufacturer of frozen, prepared entrées and side dishes for both retail and foodservice applications.

Acorn MarketingJune 5, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B Branding Graphic Design Marketing Strategy Photography Project Spotlight Signage & Merchandising Programs Video & Audio Production Web Development

The B2B Buyer Journey: Longer, Larger, and Way More Layered

Converting a B2B lead in 2025 is no small feat. With longer sales cycles, larger decision-making teams, and more self-directed research, today's B2B buying journey…

Acorn MarketingMay 25, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B Content Development & SEO Digital Marketing Insights Marketing Strategy

From Awareness to Action: Marketing That Drives Results

In today’s fast-moving digital world, successful marketing isn’t just about broadcasting a message—it’s about delivering the right message to the right audience at the right…

Acorn MarketingMay 10, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising Web Development

Close up of person holding smart phone and credit card showing online e-commerce.

The B2C Consumer Journey: Smarter, Social, and Self-Driven

In 2025, converting a customer in B2C (business to consumer) marketing is a digital dance that plays out across a growing number of platforms, devices,…

Acorn MarketingMay 5, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production