Digital Marketing Archives - Acorn Marketing

The B2B Buyer Journey: Longer, Larger, and Way More Layered

Converting a B2B lead in 2025 is no small feat. With longer sales cycles, larger decision-making teams, and more self-directed research, today's B2B buying journey…

Julie FranczekMay 16, 2025

By Acorn Marketing

The B2C Consumer Journey: Smarter, Social, and Self-Driven

In 2025, converting a customer in B2C (business to consumer) marketing is a digital dance that plays out across a growing number of platforms, devices,…

Julie FranczekMay 15, 2025

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production

From Awareness to Action: Marketing That Drives Results

In today’s fast-moving digital world, successful marketing isn’t just about broadcasting a message—it’s about delivering the right message to the right audience at the right…

Amy AtkinsonMay 10, 2025

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising Web Development

Project Spotlight: Otis McAllister Marketing Materials

The Challenge Otis McAllister is an importer of rice and grains who sells bulk product to foodservice operators and consumer packaged goods to grocery retail…

Julie FranczekApril 28, 2023

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Graphic Design Marketing Strategy Project Spotlight

Project Spotlight: John Ball Zoo Wild Strides 5K Digital Ad Campaign

The Challenge On Earth Day 2025, John Ball Zoo hosted the inaugural Wild Strides 5K Race in support of its conservation programs and Earth Day…

Acorn MarketingApril 24, 2023

By Acorn Marketing

TAGS: B2C Digital Marketing Lead Generation Marketing Strategy Project Spotlight Traditional Advertising

Blogging for Businesses

Strong digital content is key for any business, especially when implementing an effective digital marketing strategy. An important element that can help increase brand awareness…

Acorn MarketingMarch 30, 2020

By Acorn Marketing

TAGS: Content Development & SEO Digital Marketing Insights

YouTube: The Power of Video Advertising

According to Think with Google, YouTube reaches more people aged 18 to 49 than any cable network. It has become a powerful platform for advertisers to…

Acorn MarketingFebruary 18, 2020

By Acorn Marketing

TAGS: B2B B2C Digital Marketing Insights Video & Audio Production

Four Reasons Why You Should Work With a Google Partner Agency

For business owners and marketing executives, strategizing, managing, and reporting ROI for digital marketing or Google Ads campaigns can be overwhelming. You may find yourself…

Acorn MarketingMay 24, 2018

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Digital Marketing Insights Marketing Strategy