Digital Marketing – Acorn Marketing

Project Spotlight: MQHA Website

The Challenge The Michigan Quarter Horse Association (MQHA) serves a diverse community of Quarter Horse owners, exhibitors, youth members, families, breeders, trainers, and enthusiasts throughout…

Acorn MarketingAugust 28, 2026

By Acorn Marketing

Building a Brand You Can Protect in the Age of AI

Artificial intelligence has become an incredible tool for businesses. At Acorn Marketing, we use AI every day to accelerate research, spark ideas, and improve efficiency.

Acorn MarketingJune 30, 2026

By Acorn Marketing

TAGS: Acorn Marketing Branding Digital Marketing Graphic Design Insights Marketing Strategy News & Events

Project Spotlight: John Ball Zoo RendeZoo Event

Rendezoo is John Ball Zoo’s largest fundraising event of the year, supporting its mission to inspire the community to actively engage in the conservation of…

Acorn MarketingJune 19, 2026

By Acorn Marketing

TAGS: B2C Digital Marketing Project Spotlight

Project Spotlight: John Ball Zoo Hiring Campaign

Each year, their Human Resources and Marketing teams are tasked with staffing the Zoo not just for daytime activities but also for the 10-week Grand…

Acorn MarketingApril 30, 2026

By Acorn Marketing

TAGS: B2C Digital Marketing News & Events Project Spotlight

How Many Followers Actually See Your Social Media Posts in 2026?

If it feels like your company’s social media posts aren’t reaching as many people as they used to, you’re not wrong. Today’s algorithms prioritize relevance…

Acorn MarketingFebruary 3, 2026

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Digital Marketing Insights Marketing Strategy

Acorn Marketing wins Big Idea Award for OuttaFrame™ Dimensional Digital Ads

Acorn Marketing is proud to announce that the agency has been honored with the Agency Management Institute’s Big Idea Award for OuttaFrame™ Dimensional Digital Ads.

Acorn MarketingOctober 27, 2025

By Acorn Marketing

TAGS: B2C Digital Marketing Graphic Design Insights News & Events

Searching and browsing on the internet, appearing in search results powered by AI.

Google’s Search Algorithm Update and How it’s Changing our SEO Strategies

Google’s latest algorithm update, called Muvera (Multi-Vector Representation Algorithm), is reshaping how businesses appear in search results. Powered by advanced AI, Google’s Muvera algorithm evaluates…

Acorn MarketingSeptember 4, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Web Development

Man interacting with online store interface using multiple modern devices

It’s Time to Rethink the ROAS Success Metric

Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted…

Acorn MarketingAugust 20, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events

Product package boxes in cart with shopping bag and laptop computer with blurred web store shop on screen for online shopping and delivery concept

Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers

Today’s consumer is shopping differently than ever before. Between juggling multiple devices, browsing and re-browsing over days or weeks, and balancing shorter attention spans, it’s…

Acorn MarketingAugust 27, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Digital Marketing Insights Marketing Strategy Web Development