Branding Archives - Acorn Marketing

Project Spotlight: Kuerth’s Disposal Brand & Website Development

The Challenge Kuerth’s Disposal, a waste managment company that offers residential and commercial collection services, was looking to refresh its brand across various materials. Also seeking…

Julie FranczekMay 16, 2023

By Acorn Marketing

The First Steps in Designing a Stand-Out Logo

Logos appear simple, and that’s the point. Hours are spent researching, drafting, and choosing the perfect color palette to resonate with the brand’s intended audience.…

Acorn MarketingOctober 18, 2018

By Acorn Marketing

TAGS: B2B B2C Branding Graphic Design Insights

Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX

In the massive world of print and onscreen design, we rely on three main color systems: PMS (Pantone® Matching System), CMYK, and RGB/HEX. Any successful…

Acorn MarketingJuly 20, 2018

By Acorn Marketing

TAGS: B2B B2C Branding Graphic Design Insights

How To: Logo Design Process & Brand Guide Creation

At Acorn, we start our logo design process with research and a design brief. Research begins with a client interview, followed by a deep dive…

Acorn MarketingJune 26, 2018

By Acorn Marketing

TAGS: Branding Graphic Design Insights

Project Spotlight: Carlson Eye Care Brand Development

Carlson Eye Care, formerly Anderson Eye Care, is a trusted name in vision care in Grand Rapids, Michigan. With the new ownership, they needed a…

Acorn MarketingMarch 4, 2023

By Acorn Marketing

TAGS: B2C Branding Graphic Design Project Spotlight

Project Spotlight: Kagome Year of the Tomato Campaign

Kagome, known for their tomato based products, was launching a campaign to introduce new tomato-based products and recipes, catering to evolving consumer tastes and preferences.

Acorn MarketingMarch 4, 2023

By Acorn Marketing

TAGS: B2B Branding Digital Marketing Graphic Design Lead Generation Marketing Strategy Photography Project Spotlight Promo Products & Apparel

Project Spotlight: ColdQuest Signage

The Challenge ColdQuest is a Holland, MI-based, commercial cold storage and distribution facility specifically designed to handle frozen food. During the construction planning for the…

Acorn MarketingFebruary 20, 2023

By Acorn Marketing

TAGS: B2B Branding Graphic Design Project Spotlight Signage & Merchandising Programs

Project Spotlight: ColdQuest Brand Development

The Challenge ColdQuest is a Holland, MI-based, commercial cold storage and distribution facility specifically designed to handle frozen food. As the new business was coming…

Acorn MarketingApril 19, 2023

By Acorn Marketing

TAGS: B2B Branding Graphic Design Marketing Strategy Project Spotlight

Directions
Careers
Upload Files
Privacy Policy

Want to know what we’re up to? Sign up for our newsletter to receive helpful marketing insights, news and trends.

Directions | Careers | Upload Files | Privacy Policy