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Prominent sign on the outside of a Marantha Building

The Challenge

As Maranatha’s campus has grown and evolved, so has the need for a consistent, recognizable signage experience. With multiple facilities, gathering spaces, and destinations across campus, visitors, families, staff, and community members needed a clearer way to navigate and engage with the environment.

The challenge extended beyond installing signs. Maranatha needed a cohesive signage system that would strengthen its brand presence, improve wayfinding, create a stronger sense of place, and ensure every new addition felt connected to the larger campus experience. From major facility identification to directional signage and environmental branding, each element needed to work together to support both function and visual consistency.

Outdoor directional sign outside of the Maranatha Cafe
Outdoor safety sign with symbols of no bikes, skateboards, scooters or running.

Our Approach

Acorn Marketing partnered with Maranatha to develop and implement signage solutions across multiple areas of campus. From facility identification and environmental branding to wayfinding and exterior signage, our team worked to create a seamless experience that supports both functionality and brand consistency.

Rather than approaching each project as a standalone sign installation, we focused on creating a unified signage system that enhances navigation, reinforces Maranatha’s identity, and complements the unique purpose of each space. Whether identifying major campus facilities, enhancing gathering spaces, or supporting future campus growth, every element was designed to align with Maranatha’s brand standards while creating a welcoming and recognizable campus experience.

Deliverables

  • Exterior signage for The Tabernacle
  • Exterior signage for The Café
  • Campus pool branding and signage
  • Facility identification signage
  • Wayfinding and directional signage
  • Ongoing campus signage and branding support
Inspire West Michigan PodcastInspire West Michigan is a podcast collaboration between Acorn Marketing and he Chamber of Commerce Grand Haven, Spring Lake & Ferrysburg, the West Coast Chamber of Commerce and the Muskegon Lakeshore Chamber of Commerce—created to elevate the voices of West Michigan’s business community.

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