A Christian based school located in Muskegon called West Shore Lutheran, needed the Acorn Marketing team to help achieve their goal of effectively advertising new student enrollment. Our task was to reach parents and guardians while conveying the unique features that the school offers.
We engaged with school professionals to learn about West Shore Lutheran School so that we could effectively implement their importance within the marketing aspects. We designed a direct mail piece that specifically stated the curriculum strengths and school culture, including a QR code that made enrollment easily accessible. In addition, we created eye-catching and kid-friendly apparel to promote school spirit and engagement. A Facebook Page was also used to reach a broader audience, allowing for communication and interaction while sharing relevant updates.
