Julie Franczek, Author at Acorn Marketing

Project Spotlight: Structural Concepts Corporation National Restaurant Association Show

The Challenge Structural Concepts Corporation manufactures industry-leading, temperature-controlled food display cases including a wide range of merchandisers such as grab-and-go units, deli and bakery cases,…

Julie FranczekMay 22, 2025

By Acorn Marketing

The B2B Buyer Journey: Longer, Larger, and Way More Layered

Converting a B2B lead in 2025 is no small feat. With longer sales cycles, larger decision-making teams, and more self-directed research, today's B2B buying journey…

Julie FranczekMay 16, 2025

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production

The B2C Consumer Journey: Smarter, Social, and Self-Driven

In 2025, converting a customer in B2C (business to consumer) marketing is a digital dance that plays out across a growing number of platforms, devices,…

Julie FranczekMay 15, 2025

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production

Project Spotlight: Kuerth’s Disposal Brand & Website Development

The Challenge Kuerth’s Disposal, a waste managment company that offers residential and commercial collection services, was looking to refresh its brand across various materials. Also seeking…

Julie FranczekMay 16, 2023

By Acorn Marketing

TAGS: B2B B2C Branding Graphic Design Project Spotlight Web Development

Project Spotlight: Artesian Hot Tub Video & Photography

The Challenge Artesian Spas is a manufacturer of hot tubs and swim spas operating out of Las Vegas. They needed a video that showcased the…

Julie FranczekMay 16, 2023

By Acorn Marketing

TAGS: B2C Lead Generation Photography Project Spotlight Video & Audio Production

Project Spotlight: Request Foods Photography & Videography

The Challenge Request Foods is a leading co-manufacturer of frozen prepared meals for private label and branded retail products. As agency of record, Acorn Marketing…

Julie FranczekMay 15, 2023

By Acorn Marketing

TAGS: B2B Graphic Design Photography Project Spotlight Video & Audio Production

Project Spotlight: Otis McAllister Marketing Materials

The Challenge Otis McAllister is an importer of rice and grains who sells bulk product to foodservice operators and consumer packaged goods to grocery retail…

Julie FranczekApril 28, 2023

By Acorn Marketing

TAGS: B2B Content Development & SEO Digital Marketing Graphic Design Marketing Strategy Project Spotlight