News & Events – Acorn Marketing

Project Spotlight: Soils And Structures Website

Acorn Marketing addressed the website challenges faced by Soils and Structures by designing and developing a modern, user-focused website that better reflected the company’s expertise,…

Acorn MarketingMarch 12, 2026

By Acorn Marketing

Project Spotlight: Toledo Ticket Technologies Branding

Founded in 1910, Toledo Ticket Technologies is a fifth-generation, family-owned company specializing in secure access and ticketing solutions for the parking, hospitality, and events/sports industries—and…

Julie FranczekFebruary 3, 2026

By Acorn Marketing

TAGS: B2B Branding Graphic Design Marketing Strategy News & Events Photography Project Spotlight Promo Products & Apparel Web Development

Acorn Marketing wins Big Idea Award for OuttaFrame™ Dimensional Digital Ads

Acorn Marketing is proud to announce that the agency has been honored with the Agency Management Institute’s Big Idea Award for OuttaFrame™ Dimensional Digital Ads.

Acorn MarketingOctober 27, 2025

By Acorn Marketing

TAGS: B2C Digital Marketing Graphic Design Insights News & Events

Man interacting with online store interface using multiple modern devices

Why the Traditional ROAS Metric is Flawed

Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted…

Acorn MarketingAugust 20, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events

Hand holding phone in front of a laptop. Screen on the phone shows 4 star review.

Proactively Asking for Customer Reviews is Smart Business

Customer reviews are more than just nice-to-have—they’re a critical part of how modern consumers shop, decide, and trust brands.

Acorn MarketingJuly 10, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events

Senior man sitting at a desk in a modern office, headphones, holding a coffee mug, and using a smartphone while working on a laptop. Showing the Baby Boomer generation’s engagement with technology and multitasking. Ideal for illustrating digital marketing strategies aimed at Boomers—consumers aged 61–79—who are active online and value convenience, connection, and user-friendly digital tools.

Marketing to Baby Boomers: How to Reach and Engage Them

While they weren’t born into a digital world, they’ve adapted with curiosity and confidence, making platforms like Facebook, email, and video content part of their…

Acorn MarketingJuly 2, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events Traditional Advertising

Middle aged woman smiling while using a laptop, representing Generation X who blend their traditional roots with the digital world.

Marketing to Generation X: Where Authenticity Meets Digital Efficiency

Sandwiched between Baby Boomers and Millennials, Gen Xers grew up in an analog world and came of age as the digital revolution began.

Acorn MarketingJuly 9, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events Traditional Advertising

Project Spotlight: Thetford Product Merchandising Displays

Thetford is a global innovator in mobile sanitation and kitchen solutions for the recreational vehicle (RV), marine, and camping markets.

Acorn MarketingJuly 1, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Graphic Design News & Events Project Spotlight Signage & Merchandising Programs

Close up of person holding smart phone and credit card showing online e-commerce.

The B2C Consumer Journey: Smarter, Social, and Self-Driven

In 2025, converting a customer in B2C (business to consumer) marketing is a digital dance that plays out across a growing number of platforms, devices,…

Acorn MarketingMay 5, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production