Marketing Strategy – Acorn Marketing

How Many Followers Actually See Your Social Media Posts in 2026?

If it feels like your company’s social media posts aren’t reaching as many people as they used to, you’re not wrong. Today’s algorithms prioritize relevance…

Julie FranczekFebruary 3, 2026

By Acorn Marketing

Your Company Milestone Is a Marketing Opportunity—Not Just a Date

From storytelling to brand visibility, an anniversary logo helps you celebrate your history while supporting your future growth. Whether your company or organization is celebrating…

Julie FranczekFebruary 3, 2026

By Acorn Marketing

TAGS: B2B B2C Branding Graphic Design Insights Marketing Strategy

Project Spotlight: Toledo Ticket Technologies Branding

Founded in 1910, Toledo Ticket Technologies is a fifth-generation, family-owned company specializing in secure access and ticketing solutions for the parking, hospitality, and events/sports industries—and…

Julie FranczekFebruary 3, 2026

By Acorn Marketing

TAGS: B2B Branding Graphic Design Marketing Strategy News & Events Photography Project Spotlight Promo Products & Apparel Web Development

Project Spotlight: Grace Health CenteringPregnancy Campaign

Grace Health is a nonprofit, comprehensive, patient-centered healthcare center serving the greater Battle Creek, Michigan community. A recent grant earned Grace Health’s OB/GYN department the…

Julie FranczekDecember 18, 2025

By Acorn Marketing

TAGS: B2C Graphic Design Lead Generation Marketing Strategy Project Spotlight Traditional Advertising

Project Spotlight: David Bos Homes Website

David Bos Homes, a West Michigan home builder specializing in custom and semi-custom homes, partnered with Acorn Marketing to create a new website that more…

Acorn MarketingNovember 7, 2025

By Acorn Marketing

TAGS: B2C Branding Content Development & SEO Graphic Design Marketing Strategy Photography Project Spotlight Web Development

Searching and browsing on the internet, appearing in search results powered by AI.

Google’s Search Algorithm Update and How it’s Changing our SEO Strategies

Google’s latest algorithm update, called Muvera (Multi-Vector Representation Algorithm), is reshaping how businesses appear in search results. Powered by advanced AI, Google’s Muvera algorithm evaluates…

Acorn MarketingSeptember 4, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Web Development

Man interacting with online store interface using multiple modern devices

Why the Traditional ROAS Metric is Flawed

Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted…

Acorn MarketingAugust 20, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events

Product package boxes in cart with shopping bag and laptop computer with blurred web store shop on screen for online shopping and delivery concept

Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers

Today’s consumer is shopping differently than ever before. Between juggling multiple devices, browsing and re-browsing over days or weeks, and balancing shorter attention spans, it’s…

Acorn MarketingAugust 27, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Digital Marketing Insights Marketing Strategy Web Development