Marketing Strategy – Acorn Marketing

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What’s Changed with Google’s Search Algorithm and Why it Matters for SEO

Google’s latest algorithm update, called Muvera (Multi-Vector Representation Algorithm), is reshaping how businesses appear in search results. Powered by advanced AI, Google’s Muvera algorithm evaluates…

Julie FranczekSeptember 4, 2025

By Acorn Marketing

Man interacting with online store interface using multiple modern devices

Why the Traditional ROAS Metric is Flawed

Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted…

Acorn MarketingAugust 20, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events

Product package boxes in cart with shopping bag and laptop computer with blurred web store shop on screen for online shopping and delivery concept

Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers

Today’s consumer is shopping differently than ever before. Between juggling multiple devices, browsing and re-browsing over days or weeks, and balancing shorter attention spans, it’s…

Julie FranczekAugust 27, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Digital Marketing Insights Marketing Strategy Web Development

The Power of Podcasts for B2B: Build Trust, Thought Leadership & ROI

Discover why podcasting is a smart B2B strategy to build trust, boost brand authority, and drive ROI. Learn how to start and scale your podcast.

Acorn MarketingAugust 6, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B Content Development & SEO Insights Lead Generation Marketing Strategy Video & Audio Production

Project Spotlight: Grace Health Brand Development

In 2014, Acorn Marketing began working with what was then The Family Health Center of Battle Creek to lead a full rebranding effort—resulting in the…

Julie FranczekSeptember 16, 2025

By Acorn Marketing

TAGS: B2C Branding Digital Marketing Graphic Design Marketing Strategy Project Spotlight Signage & Merchandising Programs

Project Spotlight: Otis McAllister Bilingual Packaging

As Otis McAllister prepared to make sales presentations aiming to drive new business growth outside the United States, they recognized the need to showcase their…

Acorn MarketingAugust 15, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B Branding Graphic Design Marketing Strategy Project Spotlight

Hand holding phone in front of a laptop. Screen on the phone shows 4 star review.

Proactively Asking for Customer Reviews is Smart Business

Customer reviews are more than just nice-to-have—they’re a critical part of how modern consumers shop, decide, and trust brands.

Acorn MarketingJuly 10, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events

Older woman looking at a mobile phone with her Gen Z granddaughter, showing the influence of younger generations on older generations, like Baby Boomers or Seniors known as the Silent Generation, consumers 80-97, in teaching use of technology.

Marketing to Consumers 80+: Traditional Tactics Still Work

Learn effective marketing strategies for reaching consumers aged 80+, also known as the Silent Generation. Discover how print, radio, and face-to-face communication still drive results…

Acorn MarketingJuly 2, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising Video & Audio Production

Senior man sitting at a desk in a modern office, headphones, holding a coffee mug, and using a smartphone while working on a laptop. Showing the Baby Boomer generation’s engagement with technology and multitasking. Ideal for illustrating digital marketing strategies aimed at Boomers—consumers aged 61–79—who are active online and value convenience, connection, and user-friendly digital tools.

Marketing to Baby Boomers: How to Reach and Engage Them

While they weren’t born into a digital world, they’ve adapted with curiosity and confidence, making platforms like Facebook, email, and video content part of their…

Acorn MarketingJuly 2, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events Traditional Advertising

Middle aged woman smiling while using a laptop, representing Generation X who blend their traditional roots with the digital world.

Marketing to Generation X: Where Authenticity Meets Digital Efficiency

Sandwiched between Baby Boomers and Millennials, Gen Xers grew up in an analog world and came of age as the digital revolution began.

Acorn MarketingJuly 9, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events Traditional Advertising