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The Challenge

SportsQuest is a family-oriented athletic facility in Zeeland, Michigan, offering year-round training opportunities for baseball, softball, pickleball, and tennis players of all ages and skill levels. With state-of-the-art training spaces, professional instruction, and a welcoming community atmosphere, SportsQuest helps athletes grow both on and off the field. SportsQuest’s management team looked to Acorn Marketing for an efficient solution for managing online membership applications and renewals, court reservations, and payments. The organization had been relying on multiple platforms for scheduling, membership management, and transactions—creating a cumbersome experience for staff and members alike.

Our Approach

Acorn Marketing helped the SportsQuest team find an all-in-one software solution and integrated it into a new, modern, mobile-first website. The new site consolidated all membership, scheduling, and payment systems into one user-friendly platform, and allows members to view available courts, register for programs, and manage recurring memberships with ease.

Completed simultaneously with the new site, Acorn Marketing also created an updated logo for SportsQuest. The new branding, which includes iconography and graphic elements implemented in the design of the new site, helps convey a much broader range of offerings than had been previously shown, and gives the community an insider’s view of the beautify facility. New professional photography and videography showcases its state-of-the-art amenities.

Deliverables

  • Website design and development
  • Membership and payment platform integration
  • Brand refresh and logo redesign
  • Facility photography
  • Team apparel and court signage design
Visit the SportsQuest Website