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Smile Dental Brand Guide

The Challenge

Smile Dental Partners is West Michigan’s only multi-specialty dental practice, offering a full continuum of care—pediatric dentistry, adult dentistry, and orthodontics—all under one roof. Now with multi-practice locations in Grand Haven, North Muskegon, Holland, and Grand Rapids, Smile Dental Partners delivers a modern, patient-focused experience designed to reduce anxiety, improve convenience, and build lifelong relationships. The practice group is known for its innovative model, calming environment, and proactive team-based approach to care, making it a trusted choice for families across the region.

Smile Dental Social Media
Smile Dental Signage
Smile Dental Website
Smile Dental Stationery

Our Approach

The Acorn Marketing has worked with Smile since its inception in 2011 when they partnered with its founder, Dr. Darren Riopelle, to evolve his original one-location family practice into a scalable brand that could grow with his entrepreneurial vision. Through strategic brand development, and ongoing marketing support, the Acorn Team has worked tirelessly to support Smile Dental Partners in their tremendous growth by building and maintaining brand consistency across all locations, specialties, and marketing with a comprehensive mix of digital and traditional tactics.

Smile Dental Social Media

Deliverables

  • Logo Development
  • Branding
  • Marketing Strategy
  • Website Development
  • Video Production
  • Digital Marketing
  • Traditional Advertising
  • Content Development
  • Signage
Visit the Smile Dental Partners Website

Fill out the form below to download the Smile branding brochure.