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The Challenge

Kagome Global Foodservice (KGF) is the global foodservice division of Kagome Co., Ltd., a Japanese food company founded in 1899 known for tomato-based products, juices, and sauces. KGF is a vertically integrated food manufacturer specializing in tomatoes, fruits, and vegetables, that produces custom sauces tailored for major global quick-service restaurant (QSR) chains in over 50 countries. In 2024, Kagome USA, a longtime agency-of-record client, tasked the team at Acorn Marketing to assist in the launch of this new division.

Images of pages of brand guide for Kagome Global

Our Approach

The new Kagome Global Foodservice (KGF) division represents the collaborative efforts of the companies five manufacturing facilities, located in the U.S., Portugal, Taiwan, India, Australia and Japan. Marketing needs included the development of a new brand identity that would translate across each of the countries represented, trade show exhibit materials for upcoming events in Europe and Asia, and a webpage to connect to each of the affiliate’s websites.

Trade show display for Kagome Global.

Deliverables

  • Logo Development
  • Brand Guidelines
  • Trade Show Exhibit Materials
  • Website Development