Insights – Page 2 – Acorn Marketing

The B2B Buyer Journey: Longer, Larger, and Way More Layered

Converting a B2B lead in 2025 is no small feat. With longer sales cycles, larger decision-making teams, and more self-directed research, today's B2B buying journey…

Acorn MarketingMay 25, 2025

By Acorn Marketing

From Awareness to Action: Marketing That Drives Results

In today’s fast-moving digital world, successful marketing isn’t just about broadcasting a message—it’s about delivering the right message to the right audience at the right…

Acorn MarketingMay 10, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising Web Development

Close up of person holding smart phone and credit card showing online e-commerce.

The B2C Consumer Journey: Smarter, Social, and Self-Driven

In 2025, converting a customer in B2C (business to consumer) marketing is a digital dance that plays out across a growing number of platforms, devices,…

Acorn MarketingMay 5, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events Video & Audio Production

RCP Marketing Becomes Acorn Marketing & Embarks On Exciting New Chapter

After 44 successful years as a cornerstone of Michigan’s marketing industry, RCP Marketing is thrilled to announce a transformative new chapter under the new ownership…

Acorn MarketingMay 10, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Insights

The Importance of Billboards

You may ask, in this day and age, why are billboards still relevant? With all the different forms of advertising – such as digital, traditional,…

Acorn MarketingApril 25, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Insights Marketing Strategy Traditional Advertising

Person typing on a laptop with blog concept words superimposed

Blogging for Businesses

A consistently updated, high-quality blog can increase brand visibility, attract more visitors to your website, and establish your business as an industry authority.

Acorn MarketingMarch 30, 2020

By Acorn Marketing

TAGS: Acorn Marketing Content Development & SEO Digital Marketing Insights

Benefits of Animated Video

Whether you're selling a product or service, grabbing your audience's attention in the first few seconds is non-negotiable. Today’s consumers have shorter attention spans than…

Acorn MarketingMarch 26, 2020

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Insights Video & Audio Production

What is the best color for your brand?

Thinking about rebranding or creating a new logo? One of the most powerful decisions you'll make is choosing your brand's color palette. The right colors…

Acorn MarketingOctober 19, 2018

By Acorn Marketing

TAGS: Acorn Marketing Graphic Design Insights

Understanding Color Systems for Consistent Branding

In today’s digital-first design landscape, color consistency is key to maintaining a strong and recognizable brand. Whether you're printing marketing materials or designing for the…

Acorn MarketingJuly 20, 2018

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Branding Graphic Design Insights

Four Reasons Why You Should Work With a Google Partner Agency

Running campaigns in Google Ads can be daunting and complex. Working with a Google Partner Agency assures that your marketing dollars are being handled by…

Acorn MarketingMay 24, 2018

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Content Development & SEO Digital Marketing Insights Marketing Strategy

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