You may ask, in this day and age, why are billboards still relevant?
With all the different forms of advertising – such as digital, traditional, and print – billboards have been overlooked. What is the need for billboards if we have everything digitally at our fingertips?
Several positives prove the significance and effectiveness of billboards. Billboards play a crucial role in advertising. Unlike digital advertising, billboards provide an easy way to display ads that are cost-effective and geographically beneficial.
One advantage of billboards is that they are strategically placed in areas where the product or service being advertised is geographically related. This creates a familiarity with billboards in people’s lives. For instance, if you drive the same roads to work every day, you might see billboards and remember what one of them is advertising. Repetition is what makes billboards such a great marketing tool.
Digital advertising can be overwhelming. As a society, we are used to seeing digital advertisements everywhere. Billboards are less overwhelming and are easier to remember due to the simplicity of them.
Billboards, unlike digital ads, are forced exposure advertisements. If you see an ad digitally, you can keep scrolling and ignore it. On the other hand, billboards cannot be avoided when traveling, even if you have no interest in the brand’s message.
Also, unlike digital media, such as TV or radio ads, billboards don’t have a time slot. Billboards are “on” 24/7 making them a perfect example of a consistent brand presence.
There are also options for digital billboards, which combine digital adaptability and billboard reach. Digital billboards create an opportunity to have the benefits of a billboard combined with live updating access to update the advertisements based on new specials, promotions, and current events.
In conclusion, billboards may sometimes be neglected, but if you ask yourself what billboards you can remember, you can recall more than you would have thought. Their ability to serve a geographical target and create a simplified advertising opportunity ensures they remain a highly utilized advertising tool.
