FOR IMMEDIATE RELEASE
Contact: Amy Atkinson
President & CEO, Acorn Ventures, Inc., dba Acorn Marketing
Phone: 616-420-0280
RCP MARKETING BECOMES ACORN MARKETING & EMBARKS ON EXCITING NEW CHAPTER
After 44 successful years as a cornerstone of Michigan’s marketing industry, RCP Marketing is thrilled to announce a transformative new chapter under the new ownership of Amy Atkinson, the agency’s longtime leader. The agency, formerly founded by Randy Crow as RC Productions in 1981, sold to Atkinson in October 2024, and, in January, was renamed Acorn Marketing. At the same time, the team relocated its primary offices from Muskegon Heights to its new home at 128 Columbus Avenue, in downtown Grand Haven.
With remarkable average tenure of nearly 20 years, the Acorn Marketing team brings unparalleled expertise and a passion for delivering impactful marketing solutions. Atkinson brings 29 years of experience with the agency, including the last 13 as its president. Under Atkinson’s ownership, the agency’s team and its core services remain steadfast: offering cutting-edge marketing strategy, branding and graphic design, media planning and placement across traditional and digital channels, website development, lead generation, and video production.
“We’re excited to continue the legacy of excellence established as RCP Marketing while bringing a fresh perspective and renewed energy to the agency now branded as Acorn Marketing,” said Atkinson. “Our move to Grand Haven not only reflects our commitment to growth, it also symbolizes our deep-rooted belief in cultivating meaningful connections—a principle at the heart of our rebrand.”
The decision to rebrand and relocate marks a pivotal and exciting time for the agency. The new name, Acorn Marketing, signifies growth, potential, and strength, and echoes the firm’s dedication to nurturing client success through innovative and results-driven marketing strategies.
Clients and partners can look forward to the same exceptional service they have come to trust, now paired with the invigorating possibilities brought by new ownership and a vibrant location. The downtown Grand Haven space will serve as a hub for creativity and collaboration, fostering an environment where clients and the Acorn Marketing team can come together to achieve outstanding results.
For more information about Acorn Marketing, visit www.acornmktg.com or by calling 616-420-0280.
