Blogging for Businesses

Build trust with existing and potential customers.

One of the most important goals of blogging is to help customers build trust and confidence in your brand. A blog should showcase your brand voice or personality – this is your opportunity to connect with customers/clients more conversationally and uniquely. By providing high-quality content that your audience finds relevant to the industry or other areas of interest, you are strengthening the relationship with your customers. It’s essential to build trust before trying to sell products/services (if they trust your brand, they’ll purchase from you vs. your competitors).

Create value and establish authority.

While you want to make sure that you post to your blog frequently (ideally, either once per week or every other week), it’s also important to ensure that the content you are posting is relevant and informative. Think about who your audience is and what information would be beneficial to them. To engage existing customers and attract potential new ones, you want to offer content that is educational and provides value. Now is your chance to exemplify your company’s knowledge and expertise in the industry, set yourself apart from competitors, and establish authority.

Drive traffic and increase visibility.

Each time a blog post is written and published, it adds an indexed page to your website. In turn, this creates even more opportunities for your company to show up in search engines and drive traffic to your site in organic search. Additionally, blogging can help your business get discovered on social media. It’s important to share your blog posts on your company’s social pages (especially Facebook and LinkedIn), as this allows customers to share your blog content on their pages. This will get your blog post in front of more people (and potential clients!), resulting in increased visibility and traffic to your website.

Convert traffic into leads.

Increased traffic to your company’s website provides a great opportunity to convert that traffic into leads. You will want to add a lead-generating call-to-action on your blog posts, such as free whitepapers, free webinars, free trials, or any other content asset where someone would be willing to exchange their information. This is a simple solution to convert your audience into actual leads.

Boost your website’s SEO.

Search engine optimization (SEO) is a long-term way to increase your company’s visibility above your competition in search engine results. You may be wondering, “How does blogging help with this?” If you write your blog posts and utilize popular keywords that your customers are searching for, when search engine algorithms crawl, they’ll find that your blog has used the relevant keywords multiple times. This will result in a higher ranking on the organic search results page.