The Acorn Blog - Acorn Marketing

The Importance of a Brand Guide

A brand guide is a manual on how your logo and brand are to be used in all mediums. Its purpose is to create consistency…

Acorn MarketingApril 6, 2017

By Acorn Marketing

TAGS: Branding Graphic Design

How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising and marketing campaigns. Since consumers…

Acorn MarketingApril 3, 2017

By Acorn Marketing

TAGS: Content Development & SEO Digital Marketing

The Secret Success of the NCAA and the Tournament

Survival of the fittest - 64 teams, win and advance, or lose and go home. Since 1939, the NCAA tournament has maintained immense competition and…

Acorn MarketingMarch 23, 2017

By Acorn Marketing

TAGS: Marketing Strategy

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options…

Acorn MarketingMarch 1, 2017

By Acorn Marketing

TAGS: Marketing Strategy

Facebook for Business: Insight for Profile Pictures

Your profile image is the ONE image that will represent you all throughout Facebook. For that reason alone, you should make sure your image is…

Acorn MarketingJanuary 18, 2017

By Acorn Marketing

TAGS: Digital Marketing Graphic Design

Keep Small Business Saturday Alive

Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’…

Acorn MarketingNovember 22, 2016

By Acorn Marketing

TAGS: Marketing Strategy

Make Your Marketing Strategy Start With “Why?”

Why is it that we, as human beings, are so curious to know the purpose of something? Why do we care? Why are we constantly…

Acorn MarketingJuly 28, 2016

By Acorn Marketing

TAGS: Lead Generation Marketing Strategy

Best Practices to Manage Reviews

When a customer has a positive experience, they’ll likely tell one person. When a customer has a bad experience, they’ll tell 10 people, and write…

Acorn MarketingJune 27, 2016

By Acorn Marketing

TAGS: Content Development & SEO

Project Spotlight: Trace Analytical Labs Website

Trace Analytical Labs needed to update and modernize their existing website to improve the overall user experience and drive sales of their home and commercial…

Acorn MarketingMarch 7, 2025

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Project Spotlight Web Development