The Acorn Blog - Acorn Marketing

The First Steps in Designing a Stand-Out Logo

Logos appear simple, and that’s the point. Hours are spent researching, drafting, and choosing the perfect color palette to resonate with the brand’s intended audience.…

Acorn MarketingOctober 18, 2018

By Acorn Marketing

TAGS: Graphic Design

Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX

In the massive world of print and onscreen design, we rely on three main color systems: PMS (Pantone® Matching System), CMYK, and RGB/HEX. Any successful…

Acorn MarketingJuly 20, 2018

By Acorn Marketing

TAGS: Graphic Design

How To: Logo Design Process & Brand Guide Creation

At Acorn, we start our logo design process with research and a design brief. Research begins with a client interview, followed by a deep dive…

Acorn MarketingJune 26, 2018

By Acorn Marketing

TAGS: Graphic Design

The Future of Radio Ads

As an account manager, I’m frequently asked about my thoughts on radio and if it’s still a relevant advertising medium. While some might say radio…

Acorn MarketingJune 15, 2018

By Acorn Marketing

TAGS: Traditional Advertising

4 Reasons Why You Should Work With a Google Partner Agency

For business owners and marketing executives, strategizing, managing, and reporting ROI for digital marketing or Google Ads campaigns can be overwhelming. You may find yourself…

Acorn MarketingMay 24, 2018

By Acorn Marketing

TAGS: Digital Marketing Marketing Strategy

Five Things Designers Want to Help Their Clients Understand

In the world of design, there is a lot of industry lingo that gets tossed around. As a designer or account manager, we often forget…

Acorn MarketingMay 3, 2018

By Acorn Marketing

TAGS: Graphic Design

Let’s Put Your Website To Work

Your new website is live. Now what? We often use the analogy of “building a house” when discussing the construction of a new website. This…

Acorn MarketingApril 12, 2018

By Acorn Marketing

TAGS: Content Development & SEO Graphic Design Web Development

How Grit and Grind Turned Tito’s into a Vodka Giant

Bert "Tito" Beveridge's story is truly authentic. Founding Tito's Handmade Vodka in 1997, and never looking back, he's developed a hard-drink powerhouse. To me, what's…

Acorn MarketingDecember 18, 2017

By Acorn Marketing

TAGS: Traditional Advertising

Make Search Results Stand Out With Rich Snippets

Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have now gone much further, with…

Acorn MarketingDecember 14, 2017

By Acorn Marketing

TAGS: Digital Marketing Web Development

Marketers Need to Adapt to Reach Customer Engagement in the Age of Mobile

From a marketer’s point of view, customer engagement is something that you’re constantly striving to achieve. There is no correct answer or formula and the…

Acorn MarketingOctober 23, 2017

By Acorn Marketing

TAGS: Marketing Strategy

Marketing Insights
& Project Spotlights

The First Steps in Designing a Stand-Out Logo

Color Systems Guide – The Difference Between PMS, CMYK, RGB, & HEX

How To: Logo Design Process & Brand Guide Creation

The Future of Radio Ads

4 Reasons Why You Should Work With a Google Partner Agency

Five Things Designers Want to Help Their Clients Understand

Let’s Put Your Website To Work

How Grit and Grind Turned Tito’s into a Vodka Giant

Make Search Results Stand Out With Rich Snippets

Marketers Need to Adapt to Reach Customer Engagement in the Age of Mobile

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