David Bos Homes, a premier West Michigan home builder specializing in custom and semi-custom homes along the Lake Michigan shoreline. With over 50 years of experience designing and building timeless homes, the David Bos Homes team needed a digital presence that reflected their legacy of impeccable craftsmanship, their unique client experience, and the beauty of the homes they create.
The Acorn Marketing team designed and developed the new website with the customer journey in mind—making it intuitive, easy to navigate, and reflective of the company’s long-standing reputation for quality and trust. The updated site highlights the brand’s dedication to building homes where families can grow and thrive, while maintaining a clean, modern, and approachable design.
In addition to the website, Acorn collaborated with the David Bos team to capture some new photography to better represent their client-facing team and reinforce their personal and trustworthy brand image. To ensure brand consistency, Acorn expanded on their existing brand guide adding on-trend colors and easy-to-understand iconography to create a positive user experience and bring the site up to date—balancing innovation with warmth and authenticity. The new website features updated content and a blog to help in-market consumers not only better find David Bos Homes in their search for a new home builder, but also answer their questions about the new home building process.
- Website design and development
- Brand guide creation
- Team headshot coordination and implementation
- Website copywriting
- Search engine optimization
- Mobile-friendly user experience
