Trace Analytical Labs needed to update and modernize their existing website to improve the overall user experience and drive sales of their home and commercial water testing kits.
The Acorn Team performed keyword research, crafted new page content to improve SEO results and redesigned the user interface to better push visitors to make a purchase of their product. The updated functionality delivers essential information for decision-making, focused on a broad range of clients, including governmental agencies, environmental consultants, industrial and manufacturing clients, homeowners, and other laboratories.
A comparison chart was created and added to help consumers in their research process. The chart highlights the benefits and value of the Trace Analytical water testing kits compared to their competitors.
The new and improved website links to an Amazon store where consumers can purchase home water testing kits. The result is a more modern look and feel with updated photography and graphics, and improved experience for both desktop and mobile users.
- Website Development
- Keyword Research
- Search Engine Optimization
- Graphic Design
