Three Fires Golf Club is a family-owned public golf course in Holland, Michigan. The club features 27 holes divided into three distinct 9-hole courses: Blaze, Smoke, and Flame. Acorn Marketing serves as the agency of record for Three Fires and developed the branding, website, logoed promotional products, and apparel.
To open the course under its new name and branding, Three Fires Golf Club also needed to update the extensive signage on and around each course to match. Acorn Marketing went to work addressing each tee sign and marker, all way-finding signage, building signs, and signs inside the renovated ProShop.
The Acorn Team worked to create the best design for each sign and its purpose. Signs feature unique, on-brand shapes, integrate printed, engraved and dimensional designs, new course layouts, and more, each sign playing a role in making sure golfers are able to easily navigate the course. The signage in the ProShop clearly communicates pricing and discount options. As a whole, the signage throughout the entire campus completes the overall modern feel of the updated courses and grounds, and provides a more cohesive and welcoming image for the Club.
- Graphic Design
- Brand Development
- Interior and Exterior Signage
- Temporary Signage
- Golf Cart Graphics
- Wayfinding Signage
