Grace Health is a nonprofit, comprehensive comprehensive, patient-centered healthcare center located in Battle Creek, Michigan. Acorn Marketing has served as agency of record for Grace Health since 2015.
To help promote the services of their women’s center, Grace Health held a one-day event designed to improve awareness around breast and cervical cancer. They looked to Acorn Marketing to help develop the theme and all affiliated marketing elements for the event.
To help drive attendance for the event, Grace Health needed a compelling event name and branding that aligned with their mission of providing education, resources, and support to help prevent cancer.
The “Path to Prevention” theme was born. The Acorn Marketing team created comprehensive digital and traditional marketing campaign to drive attendance. Eye-catching visuals were designed for t-shirts, buttons, print ads, and social media posts, as well as advertisements on billboards and digital platforms. Our goal was to reach as many people as possible, ensuring that attendees walked away equipped with the knowledge and resources needed to prioritize their health.
Marketing Materials:
- Marketing Strategy
- Media Planning
- Event Theme & Brand Development
- Graphic Design
- Billboard & Print Advertising
- Promotional T-shirts & Buttons
- Social Media Posts
- Event Signage
Participation:
As a first-time event, the attendance exceeded Grace Health’s expectations. They reported assisting and/or scheduling appointments for over 180 services for event participants – connecting them to preventive care, behavioral health, dental, scheduling wellness exams and cancer screenings.
The event attracted several organizations to support Grace Health in their efforts:
- Bronson Hospital
- Michigan Meridian
- Aetna
- MDHHS Breast and Cervical Cancer Control Navigation Program (BC3NP)
- Exact Sciences
- American Cancer Society
