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The Challenge

Maranatha Bible and Missionary Conference, a Christian-based vacation retreat, tasked us to execute their “A Time to Rise” capital campaign to encourage financial support for continued growth of their facilities, and programs to better serve guests and attendees.

Our Approach

To ensure widespread support, we targeted Maranatha leadership, residents, local churches, donors, and the broader faith community through a multi-channel marketing strategy.

A new, dedicated landing page was added to Maranatha’s website that included campaign graphics, details, testimonials, and ways to give. Graphics were created to support a social media post schedule on Facebook and Instagram. An email campaign was launched including personalized messages and stories of transformation and featured important calls to action. A direct mail postcard was created and mailed to prospects including past donors, churches and past attendees. Campaign-focused banners and yard signs were created and placed on-property as well as banners and backdrops for launch gatherings, prayer meetings, and fundraising events.

Deliverables

  • Graphic Design
  • Website Development
  • Direct Mail
  • Email Marketing
  • Digital Marketing
  • Content Development & SEO
  • Signage