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The Challenge

ColdQuest is a Holland, MI-based, commercial cold storage and distribution facility specifically designed to handle frozen food. During the construction planning for the facility, the ColdQuest team leaned heavily on Acorn Marketing to plan and develop all of the interior and exterior building and wayfinding signage for the campus, as we had also done for their sister company, longtime client, Request Foods.

Our Approach

Deeply experienced in the planning, development and production of signage like what was needed for this new facility, Acorn Marketing designed on-brand, illuminated monument and directional signs as well as interior lobby signage, office placards and wayfinding signage throughout the facility.  To ensure maximum visibility for large trucks coming onto campus, signs were strategically placed to mark entryways, loading/unloading areas, and parking lots. All of the signage inside and outside the building reinforces the company’s branding and ensures a positive visitor experience.

Deliverables

Inspire West Michigan PodcastInspire West Michigan is a podcast collaboration between Acorn Marketing, the Grand Haven, Spring Lake & Ferrysburg Chamber of Commerce, and ReDiscover Studios—created to elevate the voices of West Michigan’s business community.

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