ColdQuest is a Holland, MI-based, commercial cold storage and distribution facility specifically designed to handle frozen food. As the new business was coming to fruition, its owners, longtime client Request Foods, reached out to Acorn Marketing to develop the company’s new logo and brand elements.
Acorn Marketing kicked off the brand development process with research into ColdQuest’s target audience and the competitive landscape. Communicating the company’s core offerings, while remaining aligned with branding (also developed by Acorn Marketing) of its sister company, was key. Additionally it was important to ensure the logo and brand elements stood out from the competition and were appealing to their audience, both potential customers and company’s up and down their distribution chain.
Quickly communicating that the company specializes in frozen storage (specifically -10º to 0º) was the top priority in logo development which led way to the snowflake icon. The 3D optical illusion of the boxes within snowflake illustrates the handling and distribution of bulk-packaged goods. The fonts used mirror those used for the Request Foods branding allowing for consistency within the corporate family of companies.
- Marketing Strategy
- Graphic Design
- Brand Development
- Website Development
- Signage
