B2C – Acorn Marketing

Project Spotlight: David Bos Homes Website

David Bos Homes, a West Michigan home builder specializing in custom and semi-custom homes, partnered with Acorn Marketing to create a new website that more…

Acorn MarketingNovember 7, 2025

By Acorn Marketing

Acorn Marketing wins Big Idea Award for OuttaFrame™ Dimensional Digital Ads

Acorn Marketing is proud to announce that the agency has been honored with the Agency Management Institute’s Big Idea Award for OuttaFrame™ Dimensional Digital Ads.

Acorn MarketingOctober 27, 2025

By Acorn Marketing

TAGS: B2C Digital Marketing Graphic Design Insights News & Events

Searching and browsing on the internet, appearing in search results powered by AI.

Google’s Search Algorithm Update and How it’s Changing our SEO Strategies

Google’s latest algorithm update, called Muvera (Multi-Vector Representation Algorithm), is reshaping how businesses appear in search results. Powered by advanced AI, Google’s Muvera algorithm evaluates…

Acorn MarketingSeptember 4, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Content Development & SEO Digital Marketing Insights Lead Generation Marketing Strategy Web Development

Man interacting with online store interface using multiple modern devices

Why the Traditional ROAS Metric is Flawed

Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted…

Acorn MarketingAugust 20, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events

Product package boxes in cart with shopping bag and laptop computer with blurred web store shop on screen for online shopping and delivery concept

Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers

Today’s consumer is shopping differently than ever before. Between juggling multiple devices, browsing and re-browsing over days or weeks, and balancing shorter attention spans, it’s…

Acorn MarketingAugust 27, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Digital Marketing Insights Marketing Strategy Web Development

Project Spotlight: Grace Health Brand Development

In 2014, Acorn Marketing began working with what was then The Family Health Center of Battle Creek to lead a full rebranding effort—resulting in the…

Acorn MarketingSeptember 16, 2025

By Acorn Marketing

TAGS: B2C Branding Digital Marketing Graphic Design Marketing Strategy Project Spotlight Signage & Merchandising Programs

Hand holding phone in front of a laptop. Screen on the phone shows 4 star review.

Proactively Asking for Customer Reviews is Smart Business

Customer reviews are more than just nice-to-have—they’re a critical part of how modern consumers shop, decide, and trust brands.

Acorn MarketingJuly 10, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2C Content Development & SEO Digital Marketing Insights Marketing Strategy News & Events

Older woman looking at a mobile phone with her Gen Z granddaughter, showing the influence of younger generations on older generations, like Baby Boomers or Seniors known as the Silent Generation, consumers 80-97, in teaching use of technology.

Marketing to Consumers 80+: Traditional Tactics Still Work

Learn effective marketing strategies for reaching consumers aged 80+, also known as the Silent Generation. Discover how print, radio, and face-to-face communication still drive results…

Acorn MarketingJuly 2, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy Traditional Advertising Video & Audio Production

Senior man sitting at a desk in a modern office, headphones, holding a coffee mug, and using a smartphone while working on a laptop. Showing the Baby Boomer generation’s engagement with technology and multitasking. Ideal for illustrating digital marketing strategies aimed at Boomers—consumers aged 61–79—who are active online and value convenience, connection, and user-friendly digital tools.

Marketing to Baby Boomers: How to Reach and Engage Them

While they weren’t born into a digital world, they’ve adapted with curiosity and confidence, making platforms like Facebook, email, and video content part of their…

Acorn MarketingJuly 2, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events Traditional Advertising

Middle aged woman smiling while using a laptop, representing Generation X who blend their traditional roots with the digital world.

Marketing to Generation X: Where Authenticity Meets Digital Efficiency

Sandwiched between Baby Boomers and Millennials, Gen Xers grew up in an analog world and came of age as the digital revolution began.

Acorn MarketingJuly 9, 2025

By Acorn Marketing

TAGS: Acorn Marketing B2B B2C Digital Marketing Insights Lead Generation Marketing Strategy News & Events Traditional Advertising