The Muskegon Area Transit System (MATS) provides essential public transportation services throughout Muskegon County, connecting residents to employment, healthcare, education, and other key destinations. MATS offers fixed-route bus service, Go2 microtransit, real-time bus tracking, and Americans with Disabilities Act (ADA)- compliant paratransit services. It is imperative that they have a website that addresses these needs and makes it easy to find critical information, schedules, and routes.
MATS current website was outdated and in need of a refresh. With hundreds of thousands of riders relying on public transportation in Muskegon County, MATS required a website that aligned with evolving technologies, user expectations, and accessibility standards. Key project priorities included implementing a responsive, mobile-first design, ensuring ADA compliance, simplifying navigation, and making routes, schedules, service alerts, and trip-planning resources easy to find and understand.
Acorn Marketing created a modern, accessible website that enhanced the rider experience while strengthening MATS’ digital presence. Our team focused on balancing visual appeal, usability, and accessibility by incorporating MATS’ bold brand identity through primary and secondary brand colors, refreshed photography, and a clean, intuitive design. We streamlined the site’s navigation and information architecture to ensure riders could quickly locate routes, schedules, service alerts, fares, and other essential resources. Working collaboratively with MATS and a third-party transit technology provider, we successfully integrated real-time schedules and route information, creating a seamless user experience. A primary project objective was to address accessibility gaps from the previous website by implementing current ADA standards across every page, resulting in a fully accessible, mobile-friendly website that provides equitable access to information for all users while equipping MATS with a flexible platform for future growth.
- Full website redesign
- Large, easy-to-read buttons
- New navigation for easy accessibility to schedules, routes, ADA compliance, and necessary transit information
- Fully updated and integrated MyBus experience for schedules and routes, with homepage real estate
- Real-time tracker displayed throughout the site
- Trip Planner integration
