Structural Concepts Corporation manufactures industry-leading, temperature-controlled food display cases including a wide range of merchandisers such as grab-and-go units, deli and bakery cases, and autonomous retail merchandisers.
SCC and Acorn Marketing regularly collaborate on the development of graphics for their equipment as well as other signage or environmental graphics needs for their tradeshows and showrooms inside their corporate offices in Muskegon, Michigan. For the 2025 National Restaurant Association Show booth, SCC wanted to completely refresh their booth graphics and case wraps to create an immersive and engaging experience for visitors.
The Acorn team worked hand-in-hand with SCC to design the booth graphics, and their marketing and equipment teams to create graphics for each area of the booth. This included areas of the booth featuring different types of cases ideal for grab & go foodservice, supermarkets, convenience stores, healthcare facilities, educational institutions, and quick-service restaurants. Taking the experience one step further, Acorn Marketing designed custom food packaging for inside of each of the displays carrying forward the SCC branding and theme across every aspect of the booth.
- Project Management
- Graphic Design
- Production Coordination
- Graphics Installation
- Tradeshow Booth Display Graphics
- Package Design
