ShoreUp Physical Therapy is a patient-centered practice located in Grand Haven, Michigan, focused on helping individuals recover, move better, and live stronger through personalized physical therapy and wellness services. Founded by Dr. William Seiler, ShoreUp was built on the belief that patients deserve focused, one-on-one care in a calm, supportive environment—free from the distractions and volume-driven pressures of large clinical settings. Serving people of all ages and activity levels, ShoreUp specializes in injury rehabilitation, preventative care, post-surgical recovery, and performance optimization, with treatment plans tailored to each individual’s goals and lifestyle. Upon establishing the clinic in 2025, Dr. Seiler needed a brand that would represent his offerings and convey his mission to provide support to his clients.
Acorn Marketing partnered with Dr. Seiler to help bring his vision to life, beginning with strategic audience research and service refinement. We went on to develop the comprehensive ShoreUp brand identity; design, develop and launch a website with an integrated patient portal and blog; and provide social media assets and blogging recommendations to help position Dr. Seiler as a trusted resource in long-term health, wellness and injury recovery.
- Marketing Strategy
- Logo Development
- Comprehensive Brand Guide
- Content Development
- Stationery Design
- Branded Apparel
- Web Development
