Insights – Page 2 – Acorn Marketing

The First Steps in Designing a Stand-Out Logo

Logos appear simple, and that's the point. Before the logo is final, hours are spent researching, drafting, and choosing the perfect color palette to resonate…

Acorn MarketingOctober 18, 2018

By Acorn Marketing

Understanding Color Systems for Consistent Branding

In today’s digital-first design landscape, color consistency is key to maintaining a strong and recognizable brand. Whether you're printing marketing materials or designing for the…

Acorn MarketingJuly 20, 2018

By Acorn Marketing

TAGS: B2B B2C Branding Graphic Design Insights

The Future of Radio Ads

Where should radio fit into your marketing strategy? You might think that in the digital age, radio ads have lost value, but that is not…

Acorn MarketingJune 15, 2018

By Acorn Marketing

TAGS: B2C Insights Marketing Strategy Traditional Advertising

Four Reasons Why You Should Work With a Google Partner Agency

For business owners and marketing executives, strategizing, managing, and reporting ROI for digital marketing or Google Ads campaigns can be overwhelming. You may find yourself…

Acorn MarketingMay 24, 2018

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Digital Marketing Insights Marketing Strategy

Make Search Results Stand Out With Rich Snippets

Rich snippets allow search engines to better understand what information is contained on each web page. Major search engines have now gone much further, with…

Acorn MarketingDecember 14, 2017

By Acorn Marketing

TAGS: B2B B2C Digital Marketing Insights Web Development

Four Fundamental Website Practices

I remember in the early days (1999) when web design was taking off how everyone thought a great flash intro and some cool music looping…

Acorn MarketingJuly 19, 2017

By Acorn Marketing

TAGS: B2B B2C Content Development & SEO Insights Marketing Strategy Web Development

User Personas

Understanding your customers is critical for the success of your marketing efforts. You need to put yourself in your customer's shoes if you want to…

Acorn MarketingJune 13, 2017

By Acorn Marketing

TAGS: B2C Insights Lead Generation Marketing Strategy

How to Develop Effective Online Banner Ads

A couple years ago, the term “integrated marketing” was all the buzz. Now, it’s nearly a must for all advertising and marketing campaigns. Since consumers…

Acorn MarketingApril 3, 2017

By Acorn Marketing

TAGS: B2C Content Development & SEO Digital Marketing Insights Marketing Strategy

How to Find the Right Marketing Agency Partner for Your Business

The days of large agencies being the only firms out there to offer advertising services do not exist anymore. There are thousands of options…

Acorn MarketingMarch 1, 2017

By Acorn Marketing

TAGS: B2B B2C Insights Marketing Strategy

Keep Small Business Saturday Alive

Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’…

Acorn MarketingNovember 22, 2016

By Acorn Marketing

TAGS: B2C Digital Marketing Insights Marketing Strategy

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