
Carlson Eye Care, formerly Anderson Eye Care, is a trusted name in vision care in Grand Rapids, Michigan. With the new ownership, they needed a fresh brand identity representing their commitment to providing comprehensive, patient-centered eye care services.


The Acorn Team set out to create a meaningful and modern brandmark that reflects the new name and communicates clarity, trust, and innovation. As the new logo will be used for everything from signage to their website, the new brand needed to be flexible for use across both print and digital channels.

- Logo Development
- Brand Usage Guide
- Signage
- Logo’d Apparel
- Promotional Products