Grand Haven Custom Molding (GHCM) is a full-service plastic injection molder serving local businesses and Fortune 500 companies with custom and proprietary products. Founded in 2010, GHCM has been an Acorn Marketing client since 2012.
A lot can change in a decade—and for GHCM, it did. Since its website launched in 2016, the company added new capabilities, expanded capacity, invested in advanced technologies and equipment, and continued to grow as a manufacturing partner. But its website hadn’t evolved along with it.
Beyond looking dated, the site no longer reflected the full scope of GHCM’s capabilities. Important areas of the business were underrepresented, including contract manufacturing, which accounts for the majority of the company’s sales.
GHCM needed more than a visual refresh. It needed a website that accurately represented the company it had become, strengthened its position as an industry leader, and made it easier for prospective customers to understand everything GHCM can do.
Acorn’s Web Development Team built a modern, mobile-first website designed to put GHCM’s capabilities, products, and capacity front and center.
A key part of the strategy was expanding the site architecture to give GHCM’s individual capabilities and product categories room to shine. Each now has its own dedicated landing page, allowing visitors to quickly explore the services most relevant to their needs while creating more opportunities for the website to be discovered through search.
The new site pairs this expanded content with updated photography and a new homepage header video that capture the impressive scale of GHCM’s facility and equipment. Together, the visuals and content give prospective customers a much clearer picture of GHCM’s capacity and expertise.
Behind the scenes, we built the website with search visibility in mind, incorporating optimizations for traditional search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO).
The result is a website that doesn’t just look more modern, but does a better job demonstrating to prospective customers why Grand Haven Custom Molding is equipped to take on their next project.
- Modern, mobile-first website design and development
- 15 new primary landing pages
- Dedicated landing pages for individual capabilities and product categories
- New homepage header video
- New photography showcasing GHCM’s facility, equipment, and scale
- SEO, AEO, and GEO optimizations
- Improved website architecture and user experience
