ColdQuest is a Holland, MI-based, commercial cold storage and distribution facility specifically designed to handle frozen food. Once the branding for this new company was complete, the Acorn Marketing team dove into the development of their website.
The website needed to clearly communicate the capabilities of this commercial storage facility that is designed to handle pallets of fast turning or longer-term frozen storage. Through our research, it became clear that a seamless visitor experience for on-target prospects should feature one-click access to information regarding these four, primary customer needs: store, pick, ship or export. Acorn’s design team created easy-to-understand, on-brand iconography for buttons representing each core service to be featured in the top third of the home page. Additional pages on the site include specific technology services and other capabilities as well as the company’s mission and values.
