Melching’s previous website had become outdated and difficult to maintain. After hiring a new Director of Marketing, updating the company’s website quickly became a priority.
The marketing team did not have access to key tools tied to the existing site, including the ability to log make updates or review website performance through Google Analytics. This limited their ability to manage content, track traffic, and use the website as an active marketing tool. In addition, the site did not fully showcase the breadth of Melching’s demolition and environmental services or highlight the company’s extensive project experience.
Melching needed a modern, accessible website that would better represent the company, support marketing efforts, and generate new business opportunities.
Acorn Marketing worked with the Melching team to design and develop a modern website that better represents the company’s capabilities and industry experience. The new site was built to improve navigation, clearly communicate Melching’s services, and create a platform that supports ongoing marketing efforts.
The design focuses on highlighting service offerings, showcasing completed projects, and making it easier for potential clients to learn about Melching’s expertise and request information. The site was also built with flexibility in mind, allowing their marketing team to easily update content, featured projects, and news and resource blogs on the website moving forward.
- Website Design & Devlopment
- Project Portfolio Integration
- Blog / News Functionality
- Mobile Responsive Website
- Lead Generation Contact Forms
- Google Analytics Setup & Access
- Search Engine Optimization
