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ABOUT > Our Agency

Our agency has deep roots.

Nurturing partnerships that grow lasting results.

Welcome to Acorn Marketing, formerly known as RCP Marketing, a full-service marketing agency rooted in over 40 years of expertise and dedication. Now located in the vibrant heart of downtown Grand Haven, Michigan, we bring a fresh perspective while continuing the legacy of excellence established in 1981.​

At Acorn Marketing, we pride ourselves on our ability to adapt, innovate, and deliver impactful marketing solutions tailored to each client’s unique needs. From traditional advertising to cutting-edge digital marketing, we offer a comprehensive suite of services designed to elevate brands and drive measurable results.

Why did we choose Acorn Marketing for our new name?

An acorn symbolizes a new beginning, growth, and prosperity. Our new name conveys the importance of a strong foundation and our commitment to consistent nurturing to accelerate growth.

Let’s grow together.

At Acorn Marketing, growth is in our DNA. With an average team tenure of nearly 20 years, our seasoned professionals bring unparalleled expertise and a deep commitment to your success. We don’t just offer services; we build partnerships—crafting tailored strategies that address your unique business challenges and goals. From redefining your brand identity to creating impactful marketing materials or launching targeted multi-channel campaigns, we’re dedicated to helping you thrive.

Under the visionary leadership of Amy Atkinson—who brings over 30 years of experience to the agency— we’ve cultivated a culture of fostering meaningful connections and delivering measurable results. Ready to take your business to the next level? Let’s grow together.

Our Services

AMI-Accredited Agency

Acorn Marketing’s accreditation by the Agency Management Institute reflects our agency’s unwavering commitment to serving our clients with the highest level of professionalism, strategy, and integrity. The Agency Management Institute (AMI) sets rigorous standards that guide how agencies operate, and we are proud to meet—and exceed—those expectations. From ethical business practices and client advocacy to data-driven decision-making and results-focused strategies, our accreditation signals that we’re not just delivering marketing solutions—we’re building trusted, long-term partnerships with our clients.

What does this mean for Acorn Marketing clients and team members?
It means working with a team that prioritizes your success, stays current with the latest industry practices, and continually invests in training and development. Through AMI, the Acorn team gains access to advanced tools, peer accountability, and exclusive insights that allow us to fine-tune our services and drive stronger ROI for our clients. Simply put, our accreditation ensures you benefit from an agency that is not only creative and strategic—but also deeply committed to doing business the right way.