Nordic Hot Tubs

”"RCP Marketing has been critical to the success of driving quality leads to our website and extending the life of our leads through the use of SharpSpring. Throughout the past 3 years, RCP has been a great partner to us and has elevated our brand to a place that once felt unobtainable."
Gabriella Vozza-AngerbrandtMarketing Specialist, Nordic Hot Tubs

Nordic Hot Tubs (Nordic) is well known for manufacturing high-quality, affordable hot tubs. Located in Grand Rapids, Michigan with a large dealer network, products are easily accessible to consumers both nationally and internationally.

The Challenge

With final sales of their hot tubs ultimately the responsibility of their dealers, Nordic needed to increase sales through their dealer network but could not rely on their dealers to nurture top-of-funnel leads.

Through careful evaluation of consumer, market, and competition data, RCP developed a branding campaign that connected with consumers on an emotional level and focused on wellness, therapy, and togetherness. A mix of high funnel organic content and paid digital tactics were used to capitalize on the extended time their consumers spend in the “consideration” phase. Qualified prospects were driven as “low funnel” leads to dealers using the SharpSpring platform.

Campaign Goals

On-location videography and photography
Brand essence video development & scriptwriting
Blog/copywriting
Website development and SEO
SharpSpring integration

What We Learned

Becoming a resource and industry expert was key for Nordic not just for consumers researching hot tubs but for their dealers as well. Purchasing a hot tub has a lengthy sales cycle with several touch points for Nordic to connect with the consumer. A focus on wellness, therapy, togetherness, and a tech-free activity for couples and families in messaging was appealing to the target audience. Homeowners wishing to remodel their houses represented the largest opportunity for new customers.