# Acorn Marketing > Acorn Marketing - Grand Haven | Muskegon | Grand Rapids - Marketing, Advertising, Branding, Web Design, Video Production Language: en URL: https://acornmktg.com/ All pages on this site are available as clean Markdown by adding the header `Accept: text/markdown` to any HTTP request, or via the REST API: REST API: https://acornmktg.com/wp-json/mescio-for-agents/v1/markdown?url={page_url} REST API (by id): https://acornmktg.com/wp-json/mescio-for-agents/v1/markdown?id={post_id} ## Pages - [Homepage](https://acornmktg.com/) - [Promo Products & Apparel](https://acornmktg.com/promo-products-apparel/) - [Search](https://acornmktg.com/services/search/) - [AI Readiness Survey](https://acornmktg.com/ai-readiness-survey/) - [Acorn Media Media Terms & Conditions](https://acornmktg.com/acorn-media-media-terms-conditions/) - [Services](https://acornmktg.com/services/): Marketing Strategy Branding & Graphic Design Content Development & SEO Website Development Traditional Advertising Digital Marketing Video Production & Photography Signage & Merchandising Promo Products & Apparel - [Branding](https://acornmktg.com/services/branding/) - [Lead Generation](https://acornmktg.com/services/lead-generation/) - [Content Development & SEO](https://acornmktg.com/services/content-development-seo/) - [Thank you](https://acornmktg.com/thank-you/) - [Case Study](https://acornmktg.com/case-study/) - [Testing forms](https://acornmktg.com/testing-forms/) - [Directions](https://acornmktg.com/directions/): Acorn Marketing 128 Columbus Avenue Grand Haven, MI 49417 - [Photography](https://acornmktg.com/services/photography/) - [Toledo Ticket Technology Letter of Recommendation](https://acornmktg.com/toledo-ticket-technology-letter-of-recommendation/) - [Project Spotlights](https://acornmktg.com/project-spotlights/) - [Our Agency](https://acornmktg.com/our-agency/): Marketing Strategy Branding & Graphic Design Content Development & SEO Website Development Traditional Advertising Digital Marketing Video Production & Photography Signage & Merchandising Promo Products & Apparel - [Marketing Strategy](https://acornmktg.com/services/marketing-strategy/) - [The Acorn Blog](https://acornmktg.com/blog/) - [Contact](https://acornmktg.com/contact/) - [Graphic Design](https://acornmktg.com/services/graphic-design/) - [Traditional Advertising](https://acornmktg.com/services/traditional-advertising/) - [Web Development](https://acornmktg.com/services/web-development/) - [Acorn Team](https://acornmktg.com/acorn-team/) - [Privacy Policy](https://acornmktg.com/privacy-policy/) - [Join Our Team](https://acornmktg.com/careers/) - [Video Production](https://acornmktg.com/services/video-production/) - [Digital Marketing](https://acornmktg.com/services/digital-marketing/) - [Signage & Merchandising Programs](https://acornmktg.com/signage-merchandising-programs/) - [Retail / B2C](https://acornmktg.com/retail-b2c/) - [Manufacturing / B2B](https://acornmktg.com/manufacturing-b2b/) - [Case Studies](https://acornmktg.com/case-studies/) - [Testimonials](https://acornmktg.com/testimonials/) ## Blog Posts - [PHP security advisory CVE-2026-109618 and CVE-2026-109619](https://acornmktg.com/php-security-advisory-cve-2026-109618-and-cve-2026-109619/) (2026-10-22): Acorn Marketing has addressed the recently identified PHP security vulnerabilities referenced in the PHP security advisory CVE-2026-109618 and CVE-2026-109619 across our hosting environments. The PHP versions currently deployed on our servers have been verified as unaffected. The majority of websites - [Project Spotlight: Maranatha Campus Signage](https://acornmktg.com/project-spotlight-maranatha-campus-signage/) (2026-10-01): As Maranatha's campus has grown and evolved, so has the need for a consistent, recognizable signage experience. With multiple facilities, gathering spaces, and destinations across campus, visitors, families, staff, and community members needed a clearer way to navigate and engage - [Brand Consistency Builds Trust](https://acornmktg.com/brand-consistency-builds-trust/) (2026-09-30): Customers form opinions about your company long before they ever speak with someone on your team. They experience your brand through your website, social media, advertising, sales materials, signage, trade show displays, presentations, emails and dozens of other touchpoints. - [Project Spotlight: Behler-Young Expo Promotion and Registration Management](https://acornmktg.com/project-spotlight-behler-young-expo/) (2026-09-30): Every three to five years, Behler-Young hosts its HVAC/R Expo, a large industry event that brings together dealers, manufacturers, HVAC professionals and students entering the trade for networking, education and access to industry solutions. - [Project Spotlight: Grand Haven Custom Molding Website](https://acornmktg.com/project-spotlight-grand-haven-custom-molding-website/) (2026-09-30): Grand Haven Custom Molding is a full-service plastic injection molder of both custom and proprietary products. Founded in 2010 and an Acorn client since 2012, GHCM is a trusted manufacturing partner for both local and Fortune 500 companies. - [AI Governance: Creating Boundaries Without Limiting Innovation](https://acornmktg.com/ai-governance-creating-boundaries-without-limiting-innovation/) (2026-09-11): New AI tools are being added to the platforms businesses already use every day. For leaders, it is easy to get caught up in comparing features, capabilities, and which platform might be the best fit. - [How Humans and AI Should Work Together](https://acornmktg.com/how-humans-and-ai-should-work-together/) (2026-08-28): Most conversations about artificial intelligence start with the tools: which platform to use, which model is smartest, and how quickly AI can move work from idea to execution. Those questions matter, but they are not what determines whether AI creates - [Project Spotlight: MQHA Website](https://acornmktg.com/project-spotlight-mqha-website/) (2026-08-28): Website design and development Mobile-responsive design Site architecture and navigation Content organization and copywriting Horse show and event information Membership and program content - [Project Spotlight: Sweet Temptations In-Store Signage](https://acornmktg.com/project-spotlight-sweet-temptations-in-store-signage/) (2026-08-19): Sweet Temptations is a beloved local ice cream and popcorn maker along the West Michigan lakeshore, with a loyal following and a name people trust. - [Project Spotlight: MATS Website](https://acornmktg.com/project-spotlight-mats-website/) (2026-07-29): The Muskegon Area Transit System (MATS) provides essential public transportation services throughout Muskegon County, connecting residents to employment, healthcare, education, and other key destinations - [AI is changing business. How prepared is your organization?](https://acornmktg.com/ai-is-changing-business-how-prepared-is-your-organization/) (2026-07-29): Artificial intelligence is no longer a future trend. It's rapidly transforming the way organizations market, sell, communicate, and operate every day. - [Project Spotlight: Overland Yacht Transport](https://acornmktg.com/project-spotlight-overland-yacht-transport/) (2026-07-29): Josh Vink, owner of Overland Yacht Transport, has built his business around safely transporting high-value sailboats and motor yachts across the country. - [Building a Brand You Can Protect in the Age of AI](https://acornmktg.com/artificial-intelligence/) (2026-06-30): Artificial intelligence has become an incredible tool for businesses. At Acorn Marketing, we use AI every day to accelerate research, spark ideas, and improve efficiency. - [Project Spotlight: John Ball Zoo RendeZoo Event](https://acornmktg.com/project-spotlight-john-ball-zoo-rendezoo-event/) (2026-06-19): Rendezoo is John Ball Zoo’s largest fundraising event of the year, supporting its mission to inspire the community to actively engage in the conservation of wildlife and the natural environment. - [Project Spotlight: Coast Guard Festival Website](https://acornmktg.com/project-spotlight-coast-guard-festival-website/) (2026-05-28): The Grand Haven Coast Guard Festival is one of Michigan's longest-running community events, held each summer to honor the men and women of the United States Coast Guard. - [How Website Integrations Help Businesses Work Smarter](https://acornmktg.com/how-website-integrations-help-businesses-work-smarter/) (2026-05-28): Today’s websites are no longer just digital brochures — they’ve become important operational tools that help businesses improve efficiency, streamline workflows, and create better user experiences. - [Project Spotlight: Grace Health Patient Wait Time Web Integration](https://acornmktg.com/project-spotlight-grace-health-patient-wait-time-web-integration/) (2026-05-28): Grace Health was looking to modernize its facility operations and increase awareness of its walk-in services. - [Project Spotlight: John Ball Zoo Hiring Campaign](https://acornmktg.com/project-spotlight-john-ball-zoo-hiring-campaign/) (2026-04-30): Each year, their Human Resources and Marketing teams are tasked with staffing the Zoo not just for daytime activities but also for the 10-week Grand Rapids Lantern Festival, educational programming, zoo camps, and more. - [Project Spotlight: Toledo Ticket Technologies Custom Wearables](https://acornmktg.com/project-spotlight-toledo-ticket-technologies-custom-wearables/) (2026-03-27): A recent brand refresh for the 116-year-old company, Toledo Ticket Technologies, offered the opportunity for Acorn Marketing to think outside the box. - [Project Spotlight: Melching Website](https://acornmktg.com/melching-website/) (2026-03-18): Melching’s previous website had become outdated and difficult to maintain. After hiring a new Director of Marketing, updating the company’s website quickly became a priority. - [Project Spotlight: Soils And Structures Website](https://acornmktg.com/soils-and-structures-website/) (2026-03-12): Acorn Marketing addressed the website challenges faced by Soils and Structures by designing and developing a modern, user-focused website that better reflected the company’s expertise, expanded capabilities, and commitment to client service. Through close collaboration with the Soils and Structures - [Project Spotlight: Michigan Horse Expo Apparel](https://acornmktg.com/michigan-horse-expo/) (2026-03-06): In preparation for the 43rd annual Michigan Horse Expo at Michigan State University, the Michigan Horse Council was seeking updated apparel to celebrate the event and highlight a very special theme: The Year of the Horse - [How Many Followers Actually See Your Social Media Posts in 2026?](https://acornmktg.com/how-many-followers-see-your-social-media-posts/) (2026-02-03): Instagram: ~3–6% of followers Facebook Pages: ~1–2% of followers LinkedIn Company Pages: ~1.5–2% of followers Friends' posts Group content Other Pages’ posts Recommended content from Meta Paid content (ads and boosted posts) Massive growth in content creation. Users liking 50% - [Your Company Milestone Is a Marketing Opportunity—Not Just a Date](https://acornmktg.com/company-milestone-logo/) (2026-02-03): Web & Digital: website, email signatures, email marketing, e-newsletters, digital advertising Social Media: employee profiles, social media posts, social media ads Print: signage, packaging, marketing collateral, corporate stationery Environmental: outdoor signage, vehicle graphics, event graphics Promotional Products & Apparel: employee - [Project Spotlight: Toledo Ticket Technologies Branding](https://acornmktg.com/project-spotlight-toledo-ticket-technologies-branding/) (2026-02-03): Founded in 1910, Toledo Ticket Technologies is a fifth-generation, family-owned company specializing in secure access and ticketing solutions for the parking, hospitality, and events/sports industries—and beyond. For more than a century, their logo had become a trusted symbol across the - [Project Spotlight: SportsQuest Website](https://acornmktg.com/sportsquest-website-design/) (2026-02-03): SportsQuest, a family- and Christ-centered nonprofit sports facility, needed a more efficient way to manage its memberships, court reservations, and payments. The organization had been relying on multiple platforms for scheduling, membership management, and transactions—creating confusion for both staff and - [Project Spotlight: Toledo Ticket Technologies Website](https://acornmktg.com/project-spotlight-toledo-ticket-technologies-website/) (2025-12-19): Toledo Ticket Technologies, a fifth-generation, family-owned leader in secure access and ticketing solutions, needed a digital platform that matched the breadth and depth of their industry-leading products and services. With over a century of experience serving parking operators, event venues, - [Project Spotlight: Grace Health CenteringPregnancy Campaign](https://acornmktg.com/grace-health-centeringpregnancy-campaign/) (2025-12-18): Grace Health is a nonprofit, comprehensive, patient-centered healthcare center serving the greater Battle Creek, Michigan community. A recent grant earned Grace Health’s OB/GYN department the opportunity to increase awareness of its CenteringPregnancy® program—a group-based prenatal care model designed to foster - [Project Spotlight: David Bos Homes Website](https://acornmktg.com/project-spotlight-david-bos-homes-website/) (2025-11-07): David Bos Homes, a West Michigan home builder specializing in custom and semi-custom homes, partnered with Acorn Marketing to create a new website that more effectively showcased their craftsmanship, services, and family-focused approach. - [Acorn Marketing wins Big Idea Award for OuttaFrame™ Dimensional Digital Ads](https://acornmktg.com/big-idea-award-outtaframe-dimensional-digital-ads/) (2025-10-27): Acorn Marketing is proud to announce that the agency has been honored with the Agency Management Institute’s Big Idea Award for OuttaFrame™ Dimensional Digital Ads. - [Google’s Search Algorithm Update and How it’s Changing our SEO Strategies](https://acornmktg.com/google-muvera-algorithm-seo/) (2025-09-04): Passage-Level Indexing for AI Search Google’s Muvera uses AI to scan content at the “passage” or paragraph level, meaning each heading, copy block, and section is evaluated independently. Machine learning models are interpretting the content’s meaning more deeply than ever - [It’s Time to Rethink the ROAS Success Metric](https://acornmktg.com/roas-vs-blended-metrics/) (2025-08-20): Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted how marketers think about purchase behavior and the traditional Return on Ad Spend (ROAS) performance - [Copyright and Trademark Protection: How Acorn Marketing Can Help Safeguard Your Brand Assets](https://acornmktg.com/understanding-copyright-and-trademark-protection/) (2026-06-30): Protecting your company’s creative works and brand identity is crucial in today’s competitive market. - [Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers](https://acornmktg.com/why-cart-abandonment-rates-are-rising-and-how-to-win-back-shoppers/) (2025-08-27): Device differences: Mobile (77%), desktop (70%), tablet (66%)2 Hidden costs: 47–48% abandon due to unexpected fees.2 Delivery delays: 23–24% leave carts when shipping feels too slow.2 Security concerns: 19–25% cite trust issues at checkout.2 Payment flexibility: 11% abandon if preferred - [The Power of Podcasts for B2B: Build Trust, Thought Leadership & ROI](https://acornmktg.com/power-of-podcasts/) (2025-08-06): Discover why podcasting is a smart B2B strategy to build trust, boost brand authority, and drive ROI. Learn how to start and scale your podcast. - [Project Spotlight: Grace Health Brand Development](https://acornmktg.com/project-spotlight-grace-health-brand-development/) (2025-09-16): In 2014, Acorn Marketing began working with what was then The Family Health Center  of Battle Creek to lead a full rebranding effort—resulting in the name and identity now known as Grace Health. - [Project Spotlight: Otis McAllister Bilingual Packaging](https://acornmktg.com/project-spotlight-otis-mcallister-bilingual-packaging/) (2025-08-15): As Otis McAllister prepared to make sales presentations aiming to drive new business growth outside the United States, they recognized the need to showcase their rice packaging in multiple languages. - [Proactively Asking for Customer Reviews is Smart Business](https://acornmktg.com/customer-reviews-smart-business/) (2025-07-10): Customer reviews are more than just nice-to-have—they’re a critical part of how modern consumers shop, decide, and trust brands. - [Marketing to Consumers 80+: Traditional Tactics Still Work](https://acornmktg.com/how-to-market-to-consumers-80-plus/) (2025-07-02): Learn effective marketing strategies for reaching consumers aged 80+, also known as the Silent Generation. Discover how print, radio, and face-to-face communication still drive results and how to appeal to their Baby Boomer children too. - [Marketing to Baby Boomers: How to Reach and Engage Them](https://acornmktg.com/how-to-market-to-baby-boomers/) (2025-07-02): While they weren’t born into a digital world, they’ve adapted with curiosity and confidence, making platforms like Facebook, email, and video content part of their daily lives. - [Marketing to Generation X: Where Authenticity Meets Digital Efficiency](https://acornmktg.com/how-to-market-to-generation-x/) (2025-07-09): Sandwiched between Baby Boomers and Millennials, Gen Xers grew up in an analog world and came of age as the digital revolution began. - [Marketing to Millennials: Strategies That Connect with a Mobile-First Generation](https://acornmktg.com/marketing-to-millennials/) (2025-07-23): Marketing to Millennials means understanding their digital-first mindset and how they engage with brands. We know that Millennials expect authenticity, seamless mobile experiences, and meaningful connections. - [Marketing to Generation Z: Engaging the Always-Online Generation](https://acornmktg.com/marketing-to-generation-z/) (2025-07-23): Marketing to Generation Z means showing up with purpose, speed, and authenticity across the platforms they live on. At Acorn Marketing, we understand how Gen Z interacts with brands—and how quickly they scroll past what doesn’t connect. - [Project Spotlight: Thetford Product Merchandising Displays](https://acornmktg.com/project-spotlight-thetford-product-merchandising-displays/) (2025-07-01): Thetford is a global innovator in mobile sanitation and kitchen solutions for the recreational vehicle (RV), marine, and camping markets. - [Project Spotlight: Service 1 Federal Credit Union Marketing Campaign](https://acornmktg.com/project-spotlight-service-1-federal-credit-union-marketing-campaign/) (2025-06-26): Service 1 wanted to run a promotion for low interest motorcycle loans and looked to their partners at Acorn Marketing for help with a theme, and design of all affiliated marketing campaign materials. - [Project Spotlight: Smile Dental Brand Development](https://acornmktg.com/project-spotlight-smile-dental-branding/) (2025-07-30): Smile Dental Partners is West Michigan’s only multi-specialty dental practice, offering a full continuum of care—pediatric dentistry, adult dentistry, and orthodontics—all under one roof. - [Project Spotlight: ShoreUp Physical Therapy Brand Development](https://acornmktg.com/project-spotlight-shore-up-physical-therapy/) (2025-06-05): ShoreUp Physical Therapy is a patient-centered practice located in Grand Haven, Michigan, focused on helping individuals recover, move better, and live stronger through personalized physical therapy and wellness services. - [Project Spotlight: Request Foods Brand Development](https://acornmktg.com/project-spotlight-request-foods-brand-development/) (2025-06-05): Request Foods is a leading manufacturer of frozen, prepared entrées and side dishes for both retail and foodservice applications. - [The B2B Buyer Journey: Longer, Larger, and Way More Layered](https://acornmktg.com/b2b-buyer-jouney/) (2025-05-25): Prioritizing SEO and long-form content that aligns with complex research queries. Delivering tailored messaging across all buyer personas and decision-makers. Using LinkedIn to share helpful content, build trust, and boost visibility. Implementing marketing automation and lead nurturing campaigns. Expanding touchpoints - [Project Spotlight: Structural Concepts Corporation National Restaurant Association Show](https://acornmktg.com/project-spotlight-structural-concepts-corporation-national-restaurant-association-show/) (2025-05-22): Structural Concepts Corporation manufactures industry-leading, temperature-controlled food display cases including a wide range of merchandisers such as grab-and-go units, deli and bakery cases, and autonomous retail merchandisers. --- # Full Content --- title: "PHP security advisory CVE-2026-109618 and CVE-2026-109619" url: "https://acornmktg.com/php-security-advisory-cve-2026-109618-and-cve-2026-109619/" lang: "en-US" type: "post" description: "Acorn Marketing has addressed the recently identified PHP security vulnerabilities referenced in the PHP security advisory CVE-2026-109618 and CVE-2026-109619 across our hosting environments. The PHP versions currently deployed on our servers have been verified as unaffected. The majority of websites" last_modified: "2026-10-22T16:27:40+00:00" categories: [Acorn Marketing, Web Development] custom_fields: nectar_blog_post_view_count: 181 --- # PHP security advisory CVE-2026-109618 and CVE-2026-109619 Acorn Marketing has addressed the recently identified PHP security vulnerabilities referenced in the PHP security advisory CVE-2026-109618 and CVE-2026-109619 across our hosting environments. **The PHP versions currently deployed on our servers have been verified as unaffected.** The majority of websites hosted by Acorn Marketing run PHP 8.3 or 8.4, while some legacy websites continue to use PHP 8.2. The installed versions are as follows: ** - PHP 8.4: Version 8.4.27 — Unaffected - PHP 8.3: Version 8.3.36 — Unaffected - PHP 8.2: Version 8.2.35 — Unaffected ** Our hosting infrastructure is configured to automatically install critical patches and security updates, helping ensure that applicable security fixes are deployed promptly and that vulnerabilities are addressed as part of our ongoing server maintenance practices. Remediation status: Addressed. **No action is required from your IT or security team at this time.** Acorn Marketing will continue to monitor and maintain the security of our hosting environment in accordance with our established maintenance procedures. Please contact us if you require any additional information regarding this update or need documentation for your internal security records. Regards, Acorn Marketing Web Hosting & Technical Support --- --- title: "Testimonials" url: "https://acornmktg.com/testimonials/" lang: "en-US" type: "page" last_modified: "2026-10-02T12:39:14+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Testimonials --- --- title: "Project Spotlight: Maranatha Campus Signage" url: "https://acornmktg.com/project-spotlight-maranatha-campus-signage/" lang: "en-US" type: "post" description: "As Maranatha's campus has grown and evolved, so has the need for a consistent, recognizable signage experience. With multiple facilities, gathering spaces, and destinations across campus, visitors, families, staff, and community members needed a clearer way to navigate and engage" last_modified: "2026-10-01T18:42:07+00:00" categories: [Acorn Marketing, Branding, Graphic Design, Project Spotlight, Signage & Merchandising Programs] tags: [Advertising agency, Branding, Full Service Agency, Signage] custom_fields: nectar_blog_post_view_count: 288 --- # Project Spotlight: Maranatha Campus Signage - Exterior signage for The Tabernacle - Exterior signage for The Café - Campus pool branding and signage - Facility identification signage - Wayfinding and directional signage - Ongoing campus signage and branding support --- --- title: "Brand Consistency Builds Trust" url: "https://acornmktg.com/brand-consistency-builds-trust/" lang: "en-US" type: "post" description: "Customers form opinions about your company long before they ever speak with someone on your team. They experience your brand through your website, social media, advertising, sales materials, signage, trade show displays, presentations, emails and dozens of other touchpoints." last_modified: "2026-10-02T12:51:14+00:00" categories: [Acorn Marketing, Branding, Graphic Design, Insights, Marketing Strategy, Photography, Promo Products & Apparel, Signage & Merchandising Programs, Traditional Advertising] tags: [Acorn Blog Series, Acorn Marketing SEO services, Brand Guide, Branding, Graphic Design, Logo Design, Traditional Media, Web Design] custom_fields: nectar_blog_post_view_count: 321 --- # Brand Consistency Builds Trust - Website and digital advertising - Social media and email marketing -  Business cards, stationery and printed materials -  Brochures, sales sheets and presentations - Signage and environmental graphics - Trade show displays, corporate apparel and promotional items - Proposals and corporate communications [divider line_type=”No Line” custom_height=”20″] - Brainstorming and exploring ideas - Developing rough first drafts - Adapting or repurposing existing content - Streamlining repetitive production tasks - Creating internal or short-lived, limited-use materials - Logo usage and placement - Brand colors and typography - Photography, imagery and graphic elements - Messaging and key brand language - Voice and tone --- --- title: "Project Spotlight: Behler-Young Expo Promotion and Registration Management" url: "https://acornmktg.com/project-spotlight-behler-young-expo/" lang: "en-US" type: "post" description: "Every three to five years, Behler-Young hosts its HVAC/R Expo, a large industry event that brings together dealers, manufacturers, HVAC professionals and students entering the trade for networking, education and access to industry solutions." last_modified: "2026-09-30T20:33:35+00:00" categories: [B2B, B2C, Digital Marketing, Graphic Design, Lead Generation, Project Spotlight, Traditional Advertising] tags: [Advertising agency, Authentic Marketing, B2B, B2B content strategy, Digital Advertising, Digital Marketing, Direct Mail, Traditional Media, Web Design] custom_fields: nectar_blog_post_view_count: 410 --- # Project Spotlight: Behler-Young Expo Promotion and Registration Management - Digital media - Direct mail - Email marketing - Public relations - Onsite registration - Event management services [divider line_type=”No Line” custom_height=”10″] --- --- title: "Project Spotlight: Grand Haven Custom Molding Website" url: "https://acornmktg.com/project-spotlight-grand-haven-custom-molding-website/" lang: "en-US" type: "post" description: "Grand Haven Custom Molding is a full-service plastic injection molder of both custom and proprietary products. Founded in 2010 and an Acorn client since 2012, GHCM is a trusted manufacturing partner for both local and Fortune 500 companies." last_modified: "2026-09-30T19:33:16+00:00" categories: [B2B, Marketing Strategy, Project Spotlight, Web Development] tags: [Acorn Marketing SEO services, Advertising agency, B2B content strategy, SEO, SEO strategies for AI Search Results, Web Design, Website Development, Website Managment] custom_fields: nectar_blog_post_view_count: 312 --- # Project Spotlight: Grand Haven Custom Molding Website - Modern, mobile-first website design and development - 15 new primary landing pages - Dedicated landing pages for individual capabilities and product categories - New homepage header video - New photography showcasing GHCM’s facility, equipment, and scale - SEO, AEO, and GEO optimizations -  Improved website architecture and user experience --- --- title: "AI Governance: Creating Boundaries Without Limiting Innovation" url: "https://acornmktg.com/ai-governance-creating-boundaries-without-limiting-innovation/" lang: "en-US" type: "post" description: "New AI tools are being added to the platforms businesses already use every day. For leaders, it is easy to get caught up in comparing features, capabilities, and which platform might be the best fit." last_modified: "2026-09-11T18:16:23+00:00" categories: [B2B, B2C, Insights, Marketing Strategy] tags: [Acorn Blog Series, Advertising agency, AI in Marketing, AI-driven search optimization, Authentic Marketing] custom_fields: nectar_blog_post_view_count: 491 --- # AI Governance: Creating Boundaries Without Limiting Innovation - Which tools they can use - What information they can enter - What work needs to be reviewed - Who is responsible for the final result - Would we be comfortable with this information being publicly available? - Does it contain client, employee, or financial information? - Does it include proprietary pricing, processes, or strategy? -  Are we authorized to share it with a third-party platform? - Is business data used to train the platform? - How long are prompts and uploaded files stored? - Can administrators control employee access? - Can specific folders or data sources be restricted? - What privacy and security controls are available? - What happens to company data when an account is closed? [divider line_type=”No Line” custom_height=”20″] - Who verifies information - Who reviews client-facing or public work - Which tasks require approval - Which uses of AI are restricted - Who is accountable when errors occur - Whether company or client information can be entered into AI tools - Which platforms are approved or prohibited -  Whether AI-assisted work should be disclosed - What level of review is expected - Who is responsible for mistakes or inappropriate use - Which tools are approved? - What information should never be entered? - Which tasks require human review? -  Who is responsible for the final result? -  Where should employees go with questions? --- --- title: "How Humans and AI Should Work Together" url: "https://acornmktg.com/how-humans-and-ai-should-work-together/" lang: "en-US" type: "post" description: "Most conversations about artificial intelligence start with the tools: which platform to use, which model is smartest, and how quickly AI can move work from idea to execution. Those questions matter, but they are not what determines whether AI creates" last_modified: "2026-09-21T12:56:39+00:00" categories: [B2B, B2C, Graphic Design, Insights, Marketing Strategy] tags: [Acorn Blog Series, AI Business Practice, AI in Marketing, AI Learing, AI Strategy, AI-driven search optimization, Marketing Strategy] custom_fields: nectar_blog_post_view_count: 467 --- # How Humans and AI Should Work Together --- --- title: "Project Spotlight: MQHA Website" url: "https://acornmktg.com/project-spotlight-mqha-website/" lang: "en-US" type: "post" description: "Website design and development Mobile-responsive design Site architecture and navigation Content organization and copywriting Horse show and event information Membership and program content" last_modified: "2026-08-31T15:27:33+00:00" categories: [Digital Marketing, Graphic Design, Project Spotlight, Web Development] tags: [Acorn Marketing cart recovery, Acorn Marketing SEO services, Full Service Agency, Web Design, Web Development, Website Development, Website Managment] custom_fields: nectar_blog_post_view_count: 491 --- # Project Spotlight: MQHA Website - Website design and development - Mobile-responsive design - Site architecture and navigation - Content organization and copywriting - Horse show and event information - Membership and program content --- --- title: "Project Spotlight: Sweet Temptations In-Store Signage" url: "https://acornmktg.com/project-spotlight-sweet-temptations-in-store-signage/" lang: "en-US" type: "post" description: "Sweet Temptations is a beloved local ice cream and popcorn maker along the West Michigan lakeshore, with a loyal following and a name people trust." last_modified: "2026-08-28T18:43:57+00:00" categories: [B2C, Branding, Graphic Design, Project Spotlight, Signage & Merchandising Programs, Traditional Advertising] tags: [B2C, B2C Marketing, Blog Strategy, Branding, Full Service Agency, POP, Print Advertising, Retail Marketing, Signage, Signage Solutions, Store Display] custom_fields: nectar_blog_post_view_count: 514 --- # Project Spotlight: Sweet Temptations In-Store Signage - Fully branded six-foot wire racks that do more than hold product—they carry the branding and messaging top to bottom, complete with a pop of logo on the backside that can be seen towering over the surrounding shelves. - A wing panel for the Michigan Favorites endcap display, extending the brand’s presence right where shoppers are already looking for local products. - In-frame posters designed to fit the standard store frames, with extended artwork that makes the popcorn look like it’s popping right out of the frame to catch shoppers’ attention. - Shelf tags for the two current flavor offerings. - A cohesive, scalable display set carrying the logo, tagline, and design consistently across every piece—built to grow with the brand. --- --- title: "Acorn Media Media Terms & Conditions" url: "https://acornmktg.com/acorn-media-media-terms-conditions/" lang: "en-US" type: "page" last_modified: "2026-07-31T18:29:21+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Acorn Media Media Terms & Conditions [divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”extra-color-1″ custom_height=”60″] --- --- title: "Project Spotlight: MATS Website" url: "https://acornmktg.com/project-spotlight-mats-website/" lang: "en-US" type: "post" description: "The Muskegon Area Transit System (MATS) provides essential public transportation services throughout Muskegon County, connecting residents to employment, healthcare, education, and other key destinations" last_modified: "2026-08-31T15:29:25+00:00" categories: [B2C, Branding, Content Development & SEO, Project Spotlight, Web Development] tags: [Advertising agency, Web Design, Website Development, Website Managment] custom_fields: nectar_blog_post_view_count: 691 --- # Project Spotlight: MATS Website - Full website redesign - Large, easy-to-read buttons - New navigation for easy accessibility to schedules, routes, ADA compliance, and necessary transit information - Fully updated and integrated MyBus experience for schedules and routes, with homepage real estate - Real-time tracker displayed throughout the site - Trip Planner integration --- --- title: "AI is changing business. How prepared is your organization?" url: "https://acornmktg.com/ai-is-changing-business-how-prepared-is-your-organization/" lang: "en-US" type: "post" description: "Artificial intelligence is no longer a future trend. It's rapidly transforming the way organizations market, sell, communicate, and operate every day." last_modified: "2026-09-21T13:01:36+00:00" categories: [Acorn Marketing, B2B, B2C, Insights] tags: [2025 SEO strategy, Acorn Blog Series, Advertising agency, AI Business Practice, AI Learing] custom_fields: nectar_blog_post_view_count: 562 --- # AI is changing business. How prepared is your organization? - How your organization is currently using AI - Where you’re seeing the greatest opportunities - The challenges or barriers you’re facing - What education, training, and strategic guidance would be most valuable to your team - Practical AI workshops for business leaders and teams - Industry-specific best practices and real-world applications - AI governance policies and implementation templates - Prompt libraries and workflow ideas that save time and improve results - Recommendations for trusted AI tools based on business needs-not hype - Best practices for using AI responsibly while maintaining quality, accuracy, brand integrity, and customer trust. - Client-exclusive educational resources, events, and learning opportunities --- --- title: "Project Spotlight: Overland Yacht Transport" url: "https://acornmktg.com/project-spotlight-overland-yacht-transport/" lang: "en-US" type: "post" description: "Josh Vink, owner of Overland Yacht Transport, has built his business around safely transporting high-value sailboats and motor yachts across the country." last_modified: "2026-08-31T15:30:14+00:00" categories: [B2C, Branding, Graphic Design, Project Spotlight, Promo Products & Apparel, Signage & Merchandising Programs, Web Development] tags: [Blog Strategy, Brand Guide, Branding, Graphic Design, Logo Design, Print Advertising, Promo Products & Apparel, Web Design, Web Development] custom_fields: nectar_blog_post_view_count: 660 --- # Project Spotlight: Overland Yacht Transport --- --- title: "Building a Brand You Can Protect in the Age of AI" url: "https://acornmktg.com/artificial-intelligence/" lang: "en-US" type: "post" description: "Artificial intelligence has become an incredible tool for businesses. At Acorn Marketing, we use AI every day to accelerate research, spark ideas, and improve efficiency." last_modified: "2026-07-29T17:47:15+00:00" categories: [Acorn Marketing, Branding, Digital Marketing, Graphic Design, Insights, Marketing Strategy, News & Events] tags: [Acorn Blog Series, Advertising agency, B2B content strategy, B2C Marketing, Branding, copyright and trademark protection, copyright registration, Full Service Agency, Generative AI] custom_fields: nectar_blog_post_view_count: 741 --- # Building a Brand You Can Protect in the Age of AI - Strategic brand discovery - Competitive and market research - Audience insights - Original concept development - Human creative judgment - Typography and visual hierarchy expertise - Understanding of originality and intellectual property considerations - Finished assets that work across all applications and platforms --- --- title: "AI Readiness Survey" url: "https://acornmktg.com/ai-readiness-survey/" lang: "en-US" type: "page" last_modified: "2026-07-15T18:38:08+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # AI Readiness Survey --- --- title: "Project Spotlight: John Ball Zoo RendeZoo Event" url: "https://acornmktg.com/project-spotlight-john-ball-zoo-rendezoo-event/" lang: "en-US" type: "post" description: "Rendezoo is John Ball Zoo’s largest fundraising event of the year, supporting its mission to inspire the community to actively engage in the conservation of wildlife and the natural environment." last_modified: "2026-06-19T15:56:26+00:00" categories: [B2C, Digital Marketing, Project Spotlight] tags: [Acorn Blog Series, Best practices for digital ad engagement, Digital Advertising, Digital advertising innovation, social media, Social media advertising strategy, Social Media Marketing] custom_fields: nectar_blog_post_view_count: 682 --- # Project Spotlight: John Ball Zoo RendeZoo Event --- --- title: "Project Spotlight: Coast Guard Festival Website" url: "https://acornmktg.com/project-spotlight-coast-guard-festival-website/" lang: "en-US" type: "post" description: "The Grand Haven Coast Guard Festival is one of Michigan's longest-running community events, held each summer to honor the men and women of the United States Coast Guard." last_modified: "2026-05-28T20:53:56+00:00" categories: [B2C, Marketing Strategy, Project Spotlight, Web Development] tags: [2025 SEO strategy, B2C, B2c Content Strategy, Branding, SEO, SEO and paid search integration, Web Design, Web Development, Website Development, Website Managment] custom_fields: nectar_blog_post_view_count: 879 --- # Project Spotlight: Coast Guard Festival Website - Full website redesign built on a unified platform - A ticketing platform that offers full control over branding, data, & fees - Integrated ticketing system with attendee accounts and QR code tickets - Handheld scanner check-in/check-out support for gate workers - A unified commerce payment platform across all products and services - Custom online storefront with inventory management and ship-to-home or in-person pickup options - Consolidated events calendar, forms, sponsor pages, and visitor resources --- --- title: "How Website Integrations Help Businesses Work Smarter" url: "https://acornmktg.com/how-website-integrations-help-businesses-work-smarter/" lang: "en-US" type: "post" description: "Today’s websites are no longer just digital brochures — they’ve become important operational tools that help businesses improve efficiency, streamline workflows, and create better user experiences." last_modified: "2026-07-29T17:44:59+00:00" categories: [B2B, B2C, Insights, Web Development] tags: [Acorn Blog Series, Acorn Marketing SEO services, HR Solutions, Web Development, Website Managment] custom_fields: nectar_blog_post_view_count: 1307 --- # How Website Integrations Help Businesses Work Smarter - Improved operational efficiency and reduced manual administrative work. - Better organization through centralized data management and reporting. - Streamlined processes, tracking, and customer communication workflows. - Simplified online payments, ticket sales, and digital interactions. - Timely and accurate customer communications. - Enhanced mobile-friendly user experiences and professional website functionality. - Stronger integration between your website and internal business systems. - Improved scalability and operational support as your business grows. --- --- title: "Project Spotlight: Grace Health Patient Wait Time Web Integration" url: "https://acornmktg.com/project-spotlight-grace-health-patient-wait-time-web-integration/" lang: "en-US" type: "post" description: "Grace Health was looking to modernize its facility operations and increase awareness of its walk-in services." last_modified: "2026-05-28T17:34:46+00:00" categories: [B2C, Marketing Strategy, Project Spotlight, Web Development] tags: [Acorn Marketing SEO services, B2C Marketing, Web Design, Web Development, Website Development, Website Managment] custom_fields: nectar_blog_post_view_count: 852 --- # Project Spotlight: Grace Health Patient Wait Time Web Integration - Real-time walk-in wait time display integrated into Grace Health’s website - Custom JSON API connector linking Stat.io data to the website and in-facility TV screens - Custom PHP timed rules function controlling display hours to match walk-in availability - Dedicated internal display page optimized for in-facility screens --- --- title: "Search" url: "https://acornmktg.com/services/search/" lang: "en-US" type: "page" last_modified: "2026-05-06T17:03:02+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Search --- --- title: "Project Spotlight: John Ball Zoo Hiring Campaign" url: "https://acornmktg.com/project-spotlight-john-ball-zoo-hiring-campaign/" lang: "en-US" type: "post" description: "Each year, their Human Resources and Marketing teams are tasked with staffing the Zoo not just for daytime activities but also for the 10-week Grand Rapids Lantern Festival, educational programming, zoo camps, and more." last_modified: "2026-05-01T12:20:57+00:00" categories: [B2C, Digital Marketing, News & Events, Project Spotlight] tags: [B2C Marketing, Digital Marketing, Meta Advertising, Social media advertising strategy, Social Media Campaign] custom_fields: nectar_blog_post_view_count: 946 --- # Project Spotlight: John Ball Zoo Hiring Campaign --- --- title: "Toledo Ticket Technology Letter of Recommendation" url: "https://acornmktg.com/toledo-ticket-technology-letter-of-recommendation/" lang: "en-US" type: "page" last_modified: "2026-03-31T15:11:49+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Toledo Ticket Technology Letter of Recommendation --- --- title: "Project Spotlight: Toledo Ticket Technologies Custom Wearables" url: "https://acornmktg.com/project-spotlight-toledo-ticket-technologies-custom-wearables/" lang: "en-US" type: "post" description: "A recent brand refresh for the 116-year-old company, Toledo Ticket Technologies, offered the opportunity for Acorn Marketing to think outside the box." last_modified: "2026-08-11T13:53:20+00:00" categories: [Branding, Graphic Design, Project Spotlight, Promo Products & Apparel] tags: [Branding, Custom Apparel, Custom Promotional, Graphic Design, Logo Design] custom_fields: nectar_blog_post_view_count: 1110 --- # Project Spotlight: Toledo Ticket Technologies Custom Wearables - Dye-sublimated Custom Polo Shirts - Dye-sublimated Custom Hoodies - Dye-sublimated Custom Quarter Zips - Custom Fabric Labels - Custom-printed Belts - Dye-sublimated Custom Neck Ties - Dye-sublimated Custom Bow Ties --- --- title: "Project Spotlight: Melching Website" url: "https://acornmktg.com/melching-website/" lang: "en-US" type: "post" description: "Melching’s previous website had become outdated and difficult to maintain. After hiring a new Director of Marketing, updating the company’s website quickly became a priority." last_modified: "2026-04-13T14:57:16+00:00" categories: [B2B, Content Development & SEO, Project Spotlight, Web Development] tags: [Acorn Marketing cart recovery, Advertising agency, B2B, Branding, Digital Marketing, digital marketing for B2B, Graphic Design, SEO and paid search integration, Web Design, Web Development, Website Managment] custom_fields: nectar_blog_post_view_count: 1190 --- # Project Spotlight: Melching Website - Website Design & Devlopment - Project Portfolio Integration - Blog / News Functionality - Mobile Responsive Website - Lead Generation Contact Forms - Google Analytics Setup & Access - Search Engine Optimization [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Soils And Structures Website" url: "https://acornmktg.com/soils-and-structures-website/" lang: "en-US" type: "post" description: "Acorn Marketing addressed the website challenges faced by Soils and Structures by designing and developing a modern, user-focused website that better reflected the company’s expertise, expanded capabilities, and commitment to client service. Through close collaboration with the Soils and Structures" last_modified: "2026-04-13T14:57:17+00:00" categories: [B2B, Branding, Content Development & SEO, Graphic Design, Marketing Strategy, News & Events, Project Spotlight, Web Development] tags: [Acorn Marketing cart recovery, B2B content strategy, digital marketing for B2B, Photography, Web Design, Web Development, Website Managment] custom_fields: nectar_blog_post_view_count: 1275 --- # Project Spotlight: Soils And Structures Website - Website design & development - Design refresh - Content review and copywriting - Search engine optimization - Mobile-friendly user experience [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Michigan Horse Expo Apparel" url: "https://acornmktg.com/michigan-horse-expo/" lang: "en-US" type: "post" description: "In preparation for the 43rd annual Michigan Horse Expo at Michigan State University, the Michigan Horse Council was seeking updated apparel to celebrate the event and highlight a very special theme: The Year of the Horse" last_modified: "2026-04-13T14:57:17+00:00" categories: [Branding, Graphic Design, Project Spotlight, Promo Products & Apparel] tags: [Graphic Design, Logo Design, Marketing Team, Promo Products & Apparel] custom_fields: nectar_blog_post_view_count: 1091 --- # Project Spotlight: Michigan Horse Expo Apparel - Custom Year of the Horse + Michigan Horse Expo logo design - Branded Apparel --- --- title: "How Many Followers Actually See Your Social Media Posts in 2026?" url: "https://acornmktg.com/how-many-followers-see-your-social-media-posts/" lang: "en-US" type: "post" description: "Instagram: ~3–6% of followers Facebook Pages: ~1–2% of followers LinkedIn Company Pages: ~1.5–2% of followers Friends' posts Group content Other Pages’ posts Recommended content from Meta Paid content (ads and boosted posts) Massive growth in content creation. Users liking 50%" last_modified: "2026-04-13T14:57:18+00:00" categories: [B2B, B2C, Content Development & SEO, Digital Marketing, Insights, Marketing Strategy] tags: [B2c Content Strategy, B2C Marketing, digital marketing for B2B, Facebook Marketing Strategy, Instagram Marketing Strategy, LinkedIn Marketing Strategy, Paid Posts, Social media advertising strategy, Social Media Marketing, Social Media Strategy] custom_fields: nectar_blog_post_view_count: 11742 --- # How Many Followers Actually See Your Social Media Posts in 2026? - Instagram: ~3–6% of followers - Facebook Pages: ~1–2% of followers - LinkedIn Company Pages: ~1.5–2% of followers - Friends’ posts - Group content - Other Pages’ posts - Recommended content from Meta - Paid content (ads and boosted posts) - Massive growth in content creation. - Users liking 50% more Pages year over year. - Finite attention and limited Feed space. - Early engagement velocity (especially comments, shares, and saves). - Dwell time (how long users pause to read or watch). - Prior interaction history with your account. - Content relevance signals and topic affinity. - Negative feedback (fast scrolling, hides, “not interested” actions). [divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-2″] - Prioritize formats designed for discovery (Reels, short video). - Encourage employees, partners, and customers to engage and share your posts early and often. - Collaborate with aligned brands or creators by sharing and tagging each other’s content. - Support top-performing organic posts with light paid amplification. - Use Reels and carousels for discovery and saves. - Focus on shareable content (tips, humor, relatable moments). - Write captions that invite opinions or choices. - Encourage saves and Story shares (key reach multipliers). - Collaborate with aligned creators or partners. - Use Instagram to support brand affinity. - Don’t expect Instagram to capture leads. - Highlight culture, behind-the-scenes content, and short educational tips. - Repurpose high-performing LinkedIn ideas into visual formats. - Treat Instagram as a top-of-funnel trust channel. - Ask open-ended questions to spark comments. - Share customer stories and community highlights. - Use native images and video over outbound links. - Post content people feel comfortable sharing personally. Shared content travels farther than Page-only distribution. - Share thought leadership selectively, not excessively. - Use Facebook as a retargeting and nurture platform more than a growth engine. - Respect that you are “among friends” and treat your Page like a cocktail party. No one likes to be “sold” at a cocktail party. - Use LinkedIn for networking, brand credibility and partnerships. - Highlight leadership, company values, and impact stories. - Avoid overly promotional messaging. - Optimize posts for dwell time (short paragraphs, strong hooks). - Ask thoughtful questions to encourage comments. - Activate employee advocacy (sharing Page content to personal Pages) as personal profiles outperform Pages. - Share expertise, lessons learned, and point-of-view content. - Be realistic about your reach goals (1–6% organic reach per post is all the more that you can expect). - Design content for engagement, not broadcasting. - Match platforms and content to your marketing goals and business model (B2B vs. B2C). - Use organic insights to inform your paid strategy – boost popular posts for added visibility. - Consider partnering a targeted advertising program with organic posts for broadening your reach. --- --- title: "Your Company Milestone Is a Marketing Opportunity—Not Just a Date" url: "https://acornmktg.com/company-milestone-logo/" lang: "en-US" type: "post" description: "Web & Digital: website, email signatures, email marketing, e-newsletters, digital advertising Social Media: employee profiles, social media posts, social media ads Print: signage, packaging, marketing collateral, corporate stationery Environmental: outdoor signage, vehicle graphics, event graphics Promotional Products & Apparel: employee" last_modified: "2026-04-13T14:57:18+00:00" categories: [B2B, B2C, Branding, Graphic Design, Insights, Marketing Strategy] tags: [Acorn Blog Series, Acorn Marketing cart recovery, Blog Strategy, Brand Guide, Branding, Digital Marketing, Full Service Agency, Graphic Design] custom_fields: nectar_blog_post_view_count: 2045 --- # Your Company Milestone Is a Marketing Opportunity—Not Just a Date - **Web & Digital:** website, email signatures, email marketing, e-newsletters, digital advertising - **Social Media:** employee profiles, social media posts, social media ads - **Print**: signage, packaging, marketing collateral, corporate stationery - **Environmental:** outdoor signage, vehicle graphics, event graphics - **Promotional Products & Apparel:** employee apparel, tradeshow giveaways --- --- title: "Project Spotlight: Toledo Ticket Technologies Branding" url: "https://acornmktg.com/project-spotlight-toledo-ticket-technologies-branding/" lang: "en-US" type: "post" description: "Founded in 1910, Toledo Ticket Technologies is a fifth-generation, family-owned company specializing in secure access and ticketing solutions for the parking, hospitality, and events/sports industries—and beyond. For more than a century, their logo had become a trusted symbol across the" last_modified: "2026-04-13T14:57:18+00:00" categories: [B2B, Branding, Graphic Design, Marketing Strategy, News & Events, Photography, Project Spotlight, Promo Products & Apparel, Web Development] tags: [Brand Guide, Brand Strategy, Email Campaigns, Graphic Design, Photography, Web Development] custom_fields: nectar_blog_post_view_count: 1509 --- # Project Spotlight: Toledo Ticket Technologies Branding [divider line_type=”No Line” custom_height=”10″] - Brand strategy and positioning language - Logo refinement and modernization - Visual identity system development - Color palette and typography standards - Brand guidelines and documentation [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: SportsQuest Website" url: "https://acornmktg.com/sportsquest-website-design/" lang: "en-US" type: "post" description: "SportsQuest, a family- and Christ-centered nonprofit sports facility, needed a more efficient way to manage its memberships, court reservations, and payments. The organization had been relying on multiple platforms for scheduling, membership management, and transactions—creating confusion for both staff and" last_modified: "2026-04-13T14:57:19+00:00" categories: [B2C, Branding, Graphic Design, Photography, Project Spotlight, Promo Products & Apparel, Signage & Merchandising Programs, Web Development] tags: [Graphic Design, Logo Design, Print Advertising, Promo Products & Apparel, Signage, Web Design, Web Development, Website Managment] custom_fields: nectar_blog_post_view_count: 1332 enclosure: "https://acornmktg.com/wp-content/uploads/2025/12/SQ_Video.mp4\n12627769\nvideo/mp4" --- # Project Spotlight: SportsQuest Website - Website design and development - Membership and payment platform integration - Brand refresh and logo redesign - Facility photography - Team apparel and court signage design [divider line_type=”No Line” custom_height=”10″] --- --- title: "Project Spotlight: Toledo Ticket Technologies Website" url: "https://acornmktg.com/project-spotlight-toledo-ticket-technologies-website/" lang: "en-US" type: "post" description: "Toledo Ticket Technologies, a fifth-generation, family-owned leader in secure access and ticketing solutions, needed a digital platform that matched the breadth and depth of their industry-leading products and services. With over a century of experience serving parking operators, event venues," last_modified: "2026-04-13T14:57:19+00:00" categories: [B2B, Graphic Design, Photography, Project Spotlight, Web Development] tags: [B2C, Branding, Web Design, Website Development] custom_fields: nectar_blog_post_view_count: 1525 --- # Project Spotlight: Toledo Ticket Technologies Website - Website design and development - UX/UI strategy and navigation mapping - Custom product and services layout - Mobile-friendly user experience - Conversion optimization (quote requests, file uploads) - Product photography - Ongoing technical support [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Grace Health CenteringPregnancy Campaign" url: "https://acornmktg.com/grace-health-centeringpregnancy-campaign/" lang: "en-US" type: "post" description: "Grace Health is a nonprofit, comprehensive, patient-centered healthcare center serving the greater Battle Creek, Michigan community. A recent grant earned Grace Health’s OB/GYN department the opportunity to increase awareness of its CenteringPregnancy® program—a group-based prenatal care model designed to foster" last_modified: "2026-04-13T14:57:20+00:00" categories: [B2C, Graphic Design, Lead Generation, Marketing Strategy, Project Spotlight, Traditional Advertising] tags: [Graphic Design, marketing, social media, Social media advertising strategy] custom_fields: nectar_blog_post_view_count: 1450 --- # Project Spotlight: Grace Health CenteringPregnancy Campaign - Educate existing Grace Health patients about this unique prenatal care program. Reach and welcome new patients who may benefit from the program. - The campaign needed to feel inclusive, supportive, and empowering, while clearly communicating what CenteringPregnancy is and how to participate. - High-impact digital billboards: Eight digital billboards were strategically placed throughout the Battle Creek area to build broad awareness and reinforce campaign messaging during daily commutes. - Targeted Meta advertising: Paid social ads on Facebook and Instagram allowed for extended reach and message reinforcement to women of childbearing age. - Dedicated landing page: Acorn Marketing designed and developed a campaign-specific landing page to educate users, provide program details, and drive next steps. - Consistent creative execution: Campaign visuals were carried across billboards, social ads, and web assets to ensure a cohesive, recognizable presence. - 881,736 impressions - Approximately 7,414 clicks to the campaign landing page - 0.84% click-through rate, exceeding industry benchmarks for healthcare advertising - Campaign theme and messaging - Digital billboard creative - Targeted digital media strategy - Meta ad creative, management, and optimization - Website landing page design and development - Media negotiation and placement - Graphic design and content development - Campaign reporting [divider line_type=”No Line” custom_height=”10″] --- --- title: "Testing forms" url: "https://acornmktg.com/testing-forms/" lang: "en-US" type: "page" last_modified: "2026-10-27T15:48:44+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Testing forms --- --- title: "Project Spotlight: David Bos Homes Website" url: "https://acornmktg.com/project-spotlight-david-bos-homes-website/" lang: "en-US" type: "post" description: "David Bos Homes, a West Michigan home builder specializing in custom and semi-custom homes, partnered with Acorn Marketing to create a new website that more effectively showcased their craftsmanship, services, and family-focused approach." last_modified: "2026-04-13T14:57:20+00:00" categories: [B2C, Branding, Content Development & SEO, Graphic Design, Marketing Strategy, Photography, Project Spotlight, Web Development] tags: [Brand Guide, Branding, Content Development, Home Builder Marketing, Photography, SEO, Web Design, Website Development] custom_fields: nectar_blog_post_view_count: 1687 --- # Project Spotlight: David Bos Homes Website - Website design and development -  Brand guide creation - Team headshot coordination and implementation - Website copywriting - Search engine optimization - Mobile-friendly user experience [divider line_type=”No Line” custom_height=”20″] --- --- title: "Acorn Marketing wins Big Idea Award for OuttaFrame™ Dimensional Digital Ads" url: "https://acornmktg.com/big-idea-award-outtaframe-dimensional-digital-ads/" lang: "en-US" type: "post" description: "Acorn Marketing is proud to announce that the agency has been honored with the Agency Management Institute’s Big Idea Award for OuttaFrame™ Dimensional Digital Ads." last_modified: "2026-04-13T14:57:20+00:00" categories: [B2C, Digital Marketing, Graphic Design, Insights, News & Events] tags: [3D digital ads, Award-winning marketing agency, Best practices for digital ad engagement, Creative digital advertising, Creative marketing ideas for brands, Data-driven marketing campaigns, Digital advertising innovation, Full-service marketing agency in Michigan, How to make ads stand out on social media, Innovative digital ad design, Marketing agency Grand Haven, Michigan marketing agency, Partnership-based marketing agency, Scroll, Social media advertising strategy, Turn-key marketing solutions for businesses, Video ads that convert, Video marketing trends, Visual storytelling in advertising] custom_fields: nectar_blog_post_view_count: 1800 --- # Acorn Marketing wins Big Idea Award for OuttaFrame™ Dimensional Digital Ads - Creative quality drives 47% of a campaign’s sales lift.2 - Strong creative can reduce cost-per-action (CPA) by up to 30%.3 - Social video generates 1,200% more shares than text and images combined.4 - Instagram video posts receive 38% more engagement than image posts.5 - 84% of consumers say they’ve been convinced to buy a product after watching a brand video.6 - 71% of TikTok users who recall seeing a brand ad go on to make a purchase.7 - Video marketers get 49% faster revenue growth.8 - Facebook video ads deliver 35% higher conversion rates than image ads.9 --- --- title: "Thank you" url: "https://acornmktg.com/thank-you/" lang: "en-US" type: "page" last_modified: "2025-04-15T17:57:27+00:00" custom_fields: apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Thank you --- --- title: "Homepage" url: "https://acornmktg.com/" lang: "en-US" type: "page" last_modified: "2026-10-02T12:48:30+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Homepage [divider line_type=”No Line” custom_height=”20″] --- --- title: "Signage & Merchandising Programs" url: "https://acornmktg.com/signage-merchandising-programs/" lang: "en-US" type: "page" last_modified: "2025-07-07T19:14:02+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Signage & Merchandising Programs --- --- title: "Promo Products & Apparel" url: "https://acornmktg.com/promo-products-apparel/" lang: "en-US" type: "page" last_modified: "2025-07-07T20:54:54+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Promo Products & Apparel --- --- title: "Case Studies" url: "https://acornmktg.com/case-studies/" lang: "en-US" type: "page" last_modified: "2025-02-27T15:19:12+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Case Studies [divider line_type=”No Line” custom_height=”50″] --- --- title: "Project Spotlights" url: "https://acornmktg.com/project-spotlights/" lang: "en-US" type: "page" last_modified: "2025-02-27T14:31:02+00:00" custom_fields: apss_content_flag: 0 conversion: "Subscribe >" nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Project Spotlights [divider line_type=”No Line” custom_height=”50″] --- --- title: "Directions" url: "https://acornmktg.com/directions/" lang: "en-US" type: "page" description: "Acorn Marketing 128 Columbus Avenue Grand Haven, MI 49417" last_modified: "2025-06-11T02:13:27+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Directions [divider line_type=”No Line” custom_height=”25″][nectar_hotspot left=”57.54614549402823%” top=”26.51600049806998%” position=”top”] #### Acorn Marketing 128 Columbus Avenue Grand Haven, MI 49417 ![](https://acornmktg.com/wp-content/uploads/2025/01/ColumbusSt-300x186.jpg)[/nectar_hotspot][/nectar_image_with_hotspots] --- --- title: "Photography" url: "https://acornmktg.com/services/photography/" lang: "en-US" type: "page" last_modified: "2026-07-29T16:53:40+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Photography --- --- title: "Lead Generation" url: "https://acornmktg.com/services/lead-generation/" lang: "en-US" type: "page" last_modified: "2025-05-12T20:48:38+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Lead Generation --- --- title: "Content Development & SEO" url: "https://acornmktg.com/services/content-development-seo/" lang: "en-US" type: "page" last_modified: "2025-05-12T20:49:20+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Content Development & SEO --- --- title: "Branding" url: "https://acornmktg.com/services/branding/" lang: "en-US" type: "page" last_modified: "2025-05-12T20:49:45+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Branding --- --- title: "Marketing Strategy" url: "https://acornmktg.com/services/marketing-strategy/" lang: "en-US" type: "page" last_modified: "2025-08-11T18:36:27+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Marketing Strategy --- --- title: "Services" url: "https://acornmktg.com/services/" lang: "en-US" type: "page" description: "Marketing Strategy Branding & Graphic Design Content Development & SEO Website Development Traditional Advertising Digital Marketing Video Production & Photography Signage & Merchandising Promo Products & Apparel" last_modified: "2025-08-08T13:53:06+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Services - [Marketing Strategy ](https://acornmktg.com/services/marketing-strategy/) - [Branding & Graphic Design](https://acornmktg.com/services/branding/) - [Content Development & SEO](https://acornmktg.com/services/content-development-seo/) - [Website Development](https://acornmktg.com/services/web-development/) - [Traditional Advertising](https://acornmktg.com/services/traditional-advertising/) - [Digital Marketing](https://acornmktg.com/services/digital-marketing/) - [Video Production & Photography ](https://acornmktg.com/services/video-production/) - [Signage & Merchandising](https://acornmktg.com/signage-merchandising-programs/) - [Promo Products & Apparel](https://acornmktg.com/promo-products-apparel/) --- --- title: "Case Study" url: "https://acornmktg.com/case-study/" lang: "en-US" type: "page" last_modified: "2025-03-07T00:53:07+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Case Study --- --- title: "Our Agency" url: "https://acornmktg.com/our-agency/" lang: "en-US" type: "page" description: "Marketing Strategy Branding & Graphic Design Content Development & SEO Website Development Traditional Advertising Digital Marketing Video Production & Photography Signage & Merchandising Promo Products & Apparel" last_modified: "2026-02-24T22:42:20+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Our Agency [divider line_type=”No Line” custom_height=”20″] - [Marketing Strategy ](https://acornmktg.com/services/marketing-strategy/) - [Branding & Graphic Design](https://acornmktg.com/services/branding/) - [Content Development & SEO](https://acornmktg.com/services/content-development-seo/) - [Website Development](https://acornmktg.com/services/web-development/) - [Traditional Advertising](https://acornmktg.com/services/traditional-advertising/) - [Digital Marketing](https://acornmktg.com/services/digital-marketing/) - [Video Production & Photography ](https://acornmktg.com/services/video-production/) - [Signage & Merchandising](https://acornmktg.com/signage-merchandising-programs/) - [Promo Products & Apparel](https://acornmktg.com/promo-products-apparel/) [divider line_type=”No Line” custom_height=”20″] --- --- title: "Manufacturing / B2B" url: "https://acornmktg.com/manufacturing-b2b/" lang: "en-US" type: "page" last_modified: "2025-06-11T02:39:34+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Manufacturing / B2B --- --- title: "Retail / B2C" url: "https://acornmktg.com/retail-b2c/" lang: "en-US" type: "page" last_modified: "2025-08-11T18:37:12+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Retail / B2C --- --- title: "Digital Marketing" url: "https://acornmktg.com/services/digital-marketing/" lang: "en-US" type: "page" last_modified: "2026-05-06T20:38:07+00:00" custom_fields: apss_content_flag: 0 conversion: "Get Started With Digital Marketing>" nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Digital Marketing --- --- title: "Video Production" url: "https://acornmktg.com/services/video-production/" lang: "en-US" type: "page" last_modified: "2025-05-16T16:35:46+00:00" custom_fields: apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Video Production --- --- title: "Join Our Team" url: "https://acornmktg.com/careers/" lang: "en-US" type: "page" last_modified: "2026-09-11T13:43:26+00:00" custom_fields: nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Join Our Team [/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Experienced Web Developer”][/toggle][/toggles][divider line_type=”No Line” custom_height=”60″][tab icon_family=”none” title=”Employment Application” id=”1789134177707-7″ tab_id=”1789134177708-7″][/tab][/tabbed_section] --- --- title: "Privacy Policy" url: "https://acornmktg.com/privacy-policy/" lang: "en-US" type: "page" last_modified: "2025-06-11T02:29:07+00:00" custom_fields: apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Privacy Policy --- --- title: "Acorn Team" url: "https://acornmktg.com/acorn-team/" lang: "en-US" type: "page" last_modified: "2026-06-30T18:23:28+00:00" custom_fields: apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Acorn Team --- --- title: "Web Development" url: "https://acornmktg.com/services/web-development/" lang: "en-US" type: "page" last_modified: "2025-08-11T18:44:31+00:00" custom_fields: conversion: "Get Started With Web Development >" apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Web Development --- --- title: "Traditional Advertising" url: "https://acornmktg.com/services/traditional-advertising/" lang: "en-US" type: "page" last_modified: "2025-05-13T16:12:10+00:00" custom_fields: apss_content_flag: 0 comment_images_reloaded_toggle: "enable" conversion: "Get Started With Traditional Advertising >" nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Traditional Advertising --- --- title: "Graphic Design" url: "https://acornmktg.com/services/graphic-design/" lang: "en-US" type: "page" last_modified: "2025-08-11T18:39:31+00:00" custom_fields: conversion: "Get Started with Branding & Identity >" apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Graphic Design --- --- title: "Contact" url: "https://acornmktg.com/contact/" lang: "en-US" type: "page" last_modified: "2026-01-26T20:43:15+00:00" custom_fields: apss_content_flag: 0 nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # Contact --- --- title: "The Acorn Blog" url: "https://acornmktg.com/blog/" lang: "en-US" type: "page" last_modified: "2026-08-10T12:49:39+00:00" custom_fields: apss_content_flag: 0 conversion: "Subscribe >" nectar-metabox-portfolio-display: "all" nectar-metabox-portfolio-display-sortable: "off" --- # The Acorn Blog [divider line_type=”No Line” custom_height=”50″] --- --- title: "Google’s Search Algorithm Update and How it’s Changing our SEO Strategies" url: "https://acornmktg.com/google-muvera-algorithm-seo/" lang: "en-US" type: "post" description: "Passage-Level Indexing for AI Search Google’s Muvera uses AI to scan content at the “passage” or paragraph level, meaning each heading, copy block, and section is evaluated independently. Machine learning models are interpretting the content’s meaning more deeply than ever" last_modified: "2026-08-28T18:48:51+00:00" categories: [Acorn Marketing, B2B, B2C, Content Development & SEO, Digital Marketing, Insights, Lead Generation, Marketing Strategy, Web Development] tags: [2025 SEO strategy, Acorn Marketing SEO services, AI-driven search optimization, E-E-A-T SEO best practices, Everywhere Optimizatio, Google Muvera algorithm update, SEO and paid search integration, SEO strategies for AI Search Results, Total Search Optimization] custom_fields: nectar_blog_post_view_count: 2291 --- # Google’s Search Algorithm Update and How it’s Changing our SEO Strategies - **Passage-Level Indexing for AI Search** Google’s Muvera uses AI to scan content at the “passage” or paragraph level, meaning each heading, copy block, and section is evaluated independently. Machine learning models are interpretting the content’s meaning more deeply than ever before, so it must stand alone and provide clear, accurate answers. Well organized, structured content is essential. - **Intent-Driven Results for Semantic Search** Exact keyword matches aren’t sufficient anymore. AI-driven search algorithms now prioritize content that fulfills user intent, even if the phrasing differs from the query. Optimizing for semantic search ensures your content is discoverable not just by search engines but also by AI-driven platforms like voice assistants, AI summaries, and chat-based tools. - **Content Quality, Expertise, and Authority **Keyword stuffing is penalized more than ever. Google’s AI models reward content that demonstrates depth, clarity, and expertise. Content that conveys trust and exhibits real authority through experience signals credibility to AI and human readers alike, and boosts visibility across search and AI-powered results. - **SEO Strategies Across All Channels** In this “Everywhere Optimization” Era, search isn’t confined to Google’s search engine. AI is influencing discovery across platforms like YouTube, TikTok, Amazon, Reddit, and voice search. “Everywhere Optimization” means ensuring your content is structured and clear enough for AI models to interpret and surface across multiple channels. - **“Answer Shaping” vs. Keyword Stuffing** Content that clearly answers your prospect’s specific questions with organized, context-rich information is more likely to be featured in Google’s AI Overviews (also called “Position Zero” in search results), featured snippets, Voice search and, “People Also Ask” snippets, staying ahead of competitors in an AI-first digital world. Sites that include keyword stuffing, an SEO tactic of the past, are being penalized. [divider line_type=”No Line” custom_height=”20″] - **Comprehensive SEO Audits** Identify technical SEO gaps, content weaknesses, and site structure issues to ensure AI and Google can fully index and understand your site. - **Content Development & Answer Shaping** Create keyword-rich, intent-focused content structured for AI-driven results like featured snippets, AI Overviews, and “People Also Ask.” - **E-E-A-T Optimization** Highlight your brand’s Experience, Expertise, Authoritativeness, and Trustworthiness through authentic content, author bios, case studies, and reviews to boost credibility. - **Ongoing SEO & Monitoring** Track performance and adapt content as AI and Google algorithms evolve, ensuring both organic and paid campaigns remain competitive. --- --- title: "It’s Time to Rethink the ROAS Success Metric" url: "https://acornmktg.com/roas-vs-blended-metrics/" lang: "en-US" type: "post" description: "Consumer behavior has been shifting so much faster in the past few years than in the prior two decades, and that turbulence has directly impacted how marketers think about purchase behavior and the traditional Return on Ad Spend (ROAS) performance" last_modified: "2026-05-01T13:26:16+00:00" categories: [Acorn Marketing, B2B, B2C, Digital Marketing, Insights, Lead Generation, Marketing Strategy, News & Events] tags: [attribution, blended ROAS, consumer behavior, CTV, digital marketing ROI, marketing ROI vs ROAS, path-to-purchase analysis, ROAS, ROAS vs lifetime value] custom_fields: nectar_blog_post_view_count: 2762 --- # It’s Time to Rethink the ROAS Success Metric [divider line_type=”No Line” custom_height=”20″] - Revenue Attributed to Advertising = total sales revenue directly attributed to an ad campaign (based on the chosen attribution model, often the last click). Generally referred to as Last Click Attribution. - Ad Spend = total money spent on that ad campaign. [divider line_type=”No Line” custom_height=”20″] - Numerator (Revenue): All revenue within the reporting period, not just what’s attributed to a single channel/campaign. - Denominator (Spend): All ad and marketing spend (paid search, paid social, programmatic, display, video, even brand awareness campaigns). --- --- title: "Copyright and Trademark Protection: How Acorn Marketing Can Help Safeguard Your Brand Assets" url: "https://acornmktg.com/understanding-copyright-and-trademark-protection/" lang: "en-US" type: "post" description: "Protecting your company’s creative works and brand identity is crucial in today’s competitive market." last_modified: "2026-07-29T17:50:03+00:00" categories: [B2B, B2C, Branding, Graphic Design, Insights, Marketing Strategy] tags: [Acorn Marketing IP services, brand asset protection, copyright and trademark protection, copyright registration, copyright vs trademark, filing a trademark, intellectual property protection, IP protection for businesses, protect brand identity, securing copyrights] custom_fields: nectar_blog_post_view_count: 421 --- # Copyright and Trademark Protection: How Acorn Marketing Can Help Safeguard Your Brand Assets - Copyright protects original creative works—such as written content, artwork, photos, videos, music, software code, and marketing materials. It safeguards the actual expression of ideas, not the ideas themselves. - Trademark protects brand identifiers used in commerce that distinguish your goods or services. These include company and product names, logos, slogans, distinctive colors, and even sounds tied to your brand identity. - Use copyright when you want to prevent unauthorized copying or distribution of your original creative works. - Use a trademark when you want exclusive rights to your brand’s name, logo, or slogan to protect your market identity and prevent consumer confusion. [divider line_type=”No Line” custom_height=”10″] - Copyright protection starts automatically the moment your work is created and fixed in a tangible form. Registration with the U.S. Copyright Office strengthens your ability to enforce your rights and typically lasts for the life of the author plus 70 years. - Trademark rights begin once you start using the mark in commerce. Registering with the U.S. Patent and Trademark Office (USPTO) offers nationwide protection and legal presumptions of ownership. Trademarks can last indefinitely, provided you continue to use and renew them. [divider line_type=”No Line” custom_height=”10″] - Copyright: Simply create your work and fix it in a tangible medium. To strengthen protection, [**file an application**](https://www.copyright.gov/) with the U.S. Copyright Office by submitting your work and paying the fee. - Trademark: Start by searching the [**USPTO database**](https://tmsearch.uspto.gov/) to ensure your mark isn’t already taken. Identify the appropriate class(es) of goods or services, then file an application online with the USPTO. The application undergoes review and, if unopposed, leads to registration. Maintain protection by **[filing renewals](https://www.uspto.gov/trademarks/apply)**. [divider line_type=”No Line” custom_height=”10″] - **DIY:** For simple, original works with no complicated ownership issues. - **Hire an attorney:** If your work has multiple authors, involves work-for-hire contracts, requires licensing agreements, or if you need to enforce your rights through legal action. - **DIY:** If your mark is unique, you’re confident in your USPTO search results, and you’re operating in one industry and region. - **Hire an attorney:** If you find similar marks and worry about confusion, plan to use your mark internationally, receive an official USPTO office action, or face infringement challenges. - Almost always requires an attorney due to technical complexity and strict legal standards. - Conduct thorough trademark searches to avoid costly conflicts. - Assist in preparing and submitting applications for registration. - Provide strategic advice on when to handle filings yourself versus when to seek legal counsel. - Help enforce your rights if your brand assets are infringed. - Integrate your IP protection strategy into your overall marketing plan, ensuring your brand’s longevity and value. --- --- title: "Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers" url: "https://acornmktg.com/why-cart-abandonment-rates-are-rising-and-how-to-win-back-shoppers/" lang: "en-US" type: "post" description: "Device differences: Mobile (77%), desktop (70%), tablet (66%)2 Hidden costs: 47–48% abandon due to unexpected fees.2 Delivery delays: 23–24% leave carts when shipping feels too slow.2 Security concerns: 19–25% cite trust issues at checkout.2 Payment flexibility: 11% abandon if preferred" last_modified: "2026-04-13T14:57:22+00:00" categories: [Acorn Marketing, B2C, Digital Marketing, Insights, Marketing Strategy, Web Development] tags: [abandoned cart recovery, Acorn Marketing cart recovery, cart abandonment strategies, cart recovery strategies, digital marketing agency Grand Haven, e-commerce checkout optimization, e-commerce marketing 2025, email cart abandonment campaigns, mobile shopping cart abandonment, reduce cart abandonment, retargeting ads for e-commerce] custom_fields: nectar_blog_post_view_count: 9113 --- # Why Cart Abandonment Rates Are Rising—and How to Win Back Shoppers [nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list] - **Device differences:** Mobile (77%), desktop (70%), tablet (66%)2 - **Hidden costs**: 47–48% abandon due to unexpected fees.2 - **Delivery delays**: 23–24% leave carts when shipping feels too slow.2 - **Security concerns:** 19–25% cite trust issues at checkout.2 - **Payment flexibility:** 11% abandon if preferred payment methods aren’t offered.1 - **Speed expectations**: 50% of mobile users abandon if a site takes more than 2 seconds to load.3 --- --- title: "The Power of Podcasts for B2B: Build Trust, Thought Leadership & ROI" url: "https://acornmktg.com/power-of-podcasts/" lang: "en-US" type: "post" description: "Discover why podcasting is a smart B2B strategy to build trust, boost brand authority, and drive ROI. Learn how to start and scale your podcast." last_modified: "2026-07-29T17:57:13+00:00" categories: [Acorn Marketing, B2B, Content Development & SEO, Insights, Lead Generation, Marketing Strategy, Video & Audio Production] tags: [audio marketing trends, B2B content strategy, B2B podcast marketing, brand trust through podcasting, digital marketing for B2B, executive podcast listeners, how to start a B2B podcast, marketing strategy 2025, podcast ROI, podcasting for business, thought leadership content] custom_fields: nectar_blog_post_view_count: 5019 --- # The Power of Podcasts for B2B: Build Trust, Thought Leadership & ROI [nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list] - Blog posts and social content. - Email newsletters. - Audiograms and video snippets. - Pull quotes and infographics. - SEO-rich transcripts. - Sponsorships & advertising (ideal for niche, B2B audiences). - Affiliate marketing (mention tools, books, events, and earn commissions). - Promoting your own products and services in a way that feels organic. --- --- title: "Project Spotlight: Grace Health Brand Development" url: "https://acornmktg.com/project-spotlight-grace-health-brand-development/" lang: "en-US" type: "post" description: "In 2014, Acorn Marketing began working with what was then The Family Health Center  of Battle Creek to lead a full rebranding effort—resulting in the name and identity now known as Grace Health." last_modified: "2026-04-13T14:57:23+00:00" categories: [B2C, Branding, Digital Marketing, Graphic Design, Marketing Strategy, Project Spotlight, Signage & Merchandising Programs] tags: [Brand Guide, Branding, Graphic Design, Healthcare, Logo Development, Signage, Webside Development, Website Design] custom_fields: nectar_blog_post_view_count: 1824 --- # Project Spotlight: Grace Health Brand Development - Logo Development & Brand Guide - Iconography & Branding Elements - Web Design & Development - Wayfinding Signage - Vehicle Graphics - Digital Advertising - Event Signage - Animated Videos [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Otis McAllister Bilingual Packaging" url: "https://acornmktg.com/project-spotlight-otis-mcallister-bilingual-packaging/" lang: "en-US" type: "post" description: "As Otis McAllister prepared to make sales presentations aiming to drive new business growth outside the United States, they recognized the need to showcase their rice packaging in multiple languages." last_modified: "2026-04-13T14:57:24+00:00" categories: [Acorn Marketing, B2B, Branding, Graphic Design, Marketing Strategy, Project Spotlight] tags: [Graphic Design, Packaging, Packaging Translation] custom_fields: nectar_blog_post_view_count: 1881 --- # Project Spotlight: Otis McAllister Bilingual Packaging - Language translation - Package design - Pre-production coordination --- --- title: "Proactively Asking for Customer Reviews is Smart Business" url: "https://acornmktg.com/customer-reviews-smart-business/" lang: "en-US" type: "post" description: "Customer reviews are more than just nice-to-have—they’re a critical part of how modern consumers shop, decide, and trust brands." last_modified: "2026-07-29T18:07:58+00:00" categories: [Acorn Marketing, B2C, Content Development & SEO, Digital Marketing, Insights, Marketing Strategy, News & Events] tags: [Acorn Blog Series, Authentic Marketing, Business Reputation, Customer Conversions, Customer Journey, Customer Reviews, Review Strategy] custom_fields: nectar_blog_post_view_count: 6033 --- # Proactively Asking for Customer Reviews is Smart Business - **99.75% of consumers consult reviews before making a purchase**. - **98% now consider them essential, **up from 86% just 10 years ago. [nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list] - A **379% increase** in third-party review volume. - Over **75% of reviews rated 5 stars**. - An average rating improvement from **2.9 to 4.6 stars**. [divider line_type=”No Line” custom_height=”20″][divider line_type=”No Line” custom_height=”20″] - **83%** of consumers used **Google** - **44%** referenced **Yelp** - **40%** checked **Facebook** - **22%** used **TripAdvisor** - **20%** visited the **Better Business Bureau** - **79% of shoppers** consider the **number** of reviews before buying. - **97% say review freshness matters**—feedback older than 3 months starts to lose relevance. - Develop an automated email or text follow-up to send after purchases or appointments. - Create QR codes to post at checkout counters or to print on receipts. - Craft a script for your team to make verbal requests during in-person interactions. - Conduct short surveys that feed into platforms like Google, Facebook, or Yelp. --- --- title: "Marketing to Consumers 80+: Traditional Tactics Still Work" url: "https://acornmktg.com/how-to-market-to-consumers-80-plus/" lang: "en-US" type: "post" description: "Learn effective marketing strategies for reaching consumers aged 80+, also known as the Silent Generation. Discover how print, radio, and face-to-face communication still drive results and how to appeal to their Baby Boomer children too." last_modified: "2026-07-29T18:06:09+00:00" categories: [Acorn Marketing, B2B, B2C, Digital Marketing, Insights, Lead Generation, Marketing Strategy, Traditional Advertising, Video & Audio Production] tags: [Acorn Blog Series, Baby Boomers, Consumers aged 80+ (or older), Direct Mail, Generational Strategy, Healthcare Marketing, Print Advertising, Radio Ads, Senior Marketing, Silent Generation, Television Spots, Traditional Media] custom_fields: nectar_blog_post_view_count: 2810 --- # Marketing to Consumers 80+: Traditional Tactics Still Work - Craft clear, no-frills messaging that speaks to their values and avoids overwhelming language or design. - Design effective direct mail campaigns and printed materials that feel personal and trustworthy—and actually get read. - Leverage traditional media like print, radio, and television to meet them where they are most comfortable. - Build long-term, relationship-focused campaigns that prioritize trust over quick conversions. - Incorporate testimonials or guarantees to provide tangible proof of reliability. - Create targeted Facebook posts and advertising campaigns that include meaningful, family-oriented content that resonates with them (and their children). --- --- title: "Marketing to Baby Boomers: How to Reach and Engage Them" url: "https://acornmktg.com/how-to-market-to-baby-boomers/" lang: "en-US" type: "post" description: "While they weren’t born into a digital world, they’ve adapted with curiosity and confidence, making platforms like Facebook, email, and video content part of their daily lives." last_modified: "2026-07-29T18:04:42+00:00" categories: [Acorn Marketing, B2B, B2C, Digital Marketing, Insights, Lead Generation, Marketing Strategy, News & Events, Traditional Advertising] tags: [Acorn Blog Series, Baby Boomers, Consumers Ages 61–79, Direct Mail, Email Campaigns, Facebook Marketing, Generational Strategy, Health and Wellness Marketing, Marketing to Seniors, Multi-Generational Marketing, Print Advertising, Traditional Media, Trust-Based Marketing] custom_fields: nectar_blog_post_view_count: 10579 --- # Marketing to Baby Boomers: How to Reach and Engage Them - Craft clear, educational content that answers their questions and builds confidence in your brand. - Design multi-channel campaigns that integrate TV, print, email, and social media—especially Facebook. - Produce meaningful, slower-paced video content and visuals that resonate with their values and lifestyle. - Build seamless online experiences with intuitive navigation and practical calls to action. - Highlight your brand’s longevity, quality, and credibility through testimonials, case studies, and consistent messaging. - Develop strategies that speak to Boomers as both consumers and caregivers—acknowledging their role in multi-generational decision-making. --- --- title: "Marketing to Generation X: Where Authenticity Meets Digital Efficiency" url: "https://acornmktg.com/how-to-market-to-generation-x/" lang: "en-US" type: "post" description: "Sandwiched between Baby Boomers and Millennials, Gen Xers grew up in an analog world and came of age as the digital revolution began." last_modified: "2026-07-29T18:03:19+00:00" categories: [Acorn Marketing, B2B, B2C, Digital Marketing, Insights, Lead Generation, Marketing Strategy, News & Events, Traditional Advertising] tags: [Acorn Blog Series, Authentic Marketing, Digital Marketing, Email Campaigns, Gen X consumers, Generation X, Generational Strategy, Loyalty Programs, Marketing to Empty Nesters, Online Shopping, Practical Advertising, Streaming Advertising] custom_fields: nectar_blog_post_view_count: 6036 --- # Marketing to Generation X: Where Authenticity Meets Digital Efficiency - Develop honest, value-driven messaging that respects their time and intelligence. - Create mobile-friendly websites and landing pages that are clear, efficient, and easy to navigate. - Leverage email marketing, online reviews, and loyalty programs to build long-term trust and engagement. - Strategically use digital ads and streaming platforms like YouTube and Meta (Facebook and Instagram) to reach them where they spend time. - Build campaigns that emphasize real-life benefits, quality, and dependability over flash or gimmicks. - Offer responsive customer service options—both digital and human—to support their preference for convenience and care. --- --- title: "Marketing to Millennials: Strategies That Connect with a Mobile-First Generation" url: "https://acornmktg.com/marketing-to-millennials/" lang: "en-US" type: "post" description: "Marketing to Millennials means understanding their digital-first mindset and how they engage with brands. We know that Millennials expect authenticity, seamless mobile experiences, and meaningful connections." last_modified: "2026-07-29T18:00:53+00:00" categories: [Acorn Marketing, B2B, B2C, Digital Marketing, Insights, Lead Generation, Marketing Strategy, Traditional Advertising] tags: [Acorn Blog Series, Brand Storytelling, Digital Advertising, Gen Y, Generational Strategy, Influencer Marketing, Marketing to Young Adults, Millennials, Mobile-First Marketing, Podcast Marketing, Social Media Strategy, User-Generated Content] custom_fields: nectar_blog_post_view_count: 5272 --- # Marketing to Millennials: Strategies That Connect with a Mobile-First Generation - Develop mobile-first strategies that prioritize fast, seamless user experiences. - Create engaging social content and ads tailored to platforms like Instagram and Facebook. - Leverage user-generated content to build trust and relatability. - Design frictionless paths to purchase, from digital ads to one-click checkout and contactless payment. --- --- title: "Marketing to Generation Z: Engaging the Always-Online Generation" url: "https://acornmktg.com/marketing-to-generation-z/" lang: "en-US" type: "post" description: "Marketing to Generation Z means showing up with purpose, speed, and authenticity across the platforms they live on. At Acorn Marketing, we understand how Gen Z interacts with brands—and how quickly they scroll past what doesn’t connect." last_modified: "2026-04-13T14:57:26+00:00" categories: [Acorn Marketing, B2B, B2C, Digital Marketing, Insights, Lead Generation, Marketing Strategy, Traditional Advertising] tags: [Acorn Blog Series, AI in Marketing, Digital Engagement, Gen Z, Gen Z Trends, Generation Z Marketing, Influencer Campaigns, Mobile-First Strategy, Short-Form Video, Social Media Marketing, Values-Driven Branding, Youth Consumer Behavior] custom_fields: nectar_blog_post_view_count: 7793 --- # Marketing to Generation Z: Engaging the Always-Online Generation - Develop authentic messaging that reflects Gen Z’s values and social consciousness. - Design seamless mobile experiences, from social click-throughs to fast-loading landing pages and checkout flows. - Personalize campaigns to deliver content that adapts to Gen Z’s real-time behaviors and interests. - Engage with Gen Z through direct, low-pressure communication channels like online chat, DMs, and voice notes. - Stay ahead of cultural trends and subcultures—monitor fast-moving Gen Z trends, memes, and niche subcultures to ensure your campaigns are timely, relevant, and resonate with the latest cultural conversations. - Create loyalty programs that reward customers with perks or savings on future purchases. - Consider an influencer (or micro-influencer) or brand ambassador program. --- --- title: "Project Spotlight: Thetford Product Merchandising Displays" url: "https://acornmktg.com/project-spotlight-thetford-product-merchandising-displays/" lang: "en-US" type: "post" description: "Thetford is a global innovator in mobile sanitation and kitchen solutions for the recreational vehicle (RV), marine, and camping markets." last_modified: "2026-04-13T14:57:26+00:00" categories: [Acorn Marketing, B2C, Graphic Design, News & Events, Project Spotlight, Signage & Merchandising Programs] custom_fields: nectar_blog_post_view_count: 1987 --- # Project Spotlight: Thetford Product Merchandising Displays - Freestanding Product Merchandisers - Display Design & Engineering - Production Management - Display Assembly Instructions - Kit Assembly --- --- title: "Project Spotlight: Service 1 Federal Credit Union Marketing Campaign" url: "https://acornmktg.com/project-spotlight-service-1-federal-credit-union-marketing-campaign/" lang: "en-US" type: "post" description: "Service 1 wanted to run a promotion for low interest motorcycle loans and looked to their partners at Acorn Marketing for help with a theme, and design of all affiliated marketing campaign materials." last_modified: "2026-04-13T14:57:27+00:00" categories: [Acorn Marketing, B2C, Branding, Digital Marketing, Graphic Design, Marketing Strategy, Project Spotlight, Signage & Merchandising Programs] custom_fields: nectar_blog_post_view_count: 2190 --- # Project Spotlight: Service 1 Federal Credit Union Marketing Campaign - Promotion Theme Development - Logo Development - Social Media Assets - Branch Signage Design - Print Collateral Design --- --- title: "Project Spotlight: Smile Dental Brand Development" url: "https://acornmktg.com/project-spotlight-smile-dental-branding/" lang: "en-US" type: "post" description: "Smile Dental Partners is West Michigan’s only multi-specialty dental practice, offering a full continuum of care—pediatric dentistry, adult dentistry, and orthodontics—all under one roof." last_modified: "2026-10-08T21:29:31+00:00" categories: [Acorn Marketing, B2C, Branding, Digital Marketing, Graphic Design, Marketing Strategy, Project Spotlight, Promo Products & Apparel, Signage & Merchandising Programs, Web Development] custom_fields: nectar_blog_post_view_count: 1658 --- # Project Spotlight: Smile Dental Brand Development - Logo Development - Branding - Marketing Strategy - Website Development - Video Production - Digital Marketing - Traditional Advertising - Content Development - Signage [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: ShoreUp Physical Therapy Brand Development" url: "https://acornmktg.com/project-spotlight-shore-up-physical-therapy/" lang: "en-US" type: "post" description: "ShoreUp Physical Therapy is a patient-centered practice located in Grand Haven, Michigan, focused on helping individuals recover, move better, and live stronger through personalized physical therapy and wellness services." last_modified: "2026-04-13T14:57:27+00:00" categories: [Acorn Marketing, B2C, Branding, Graphic Design, Marketing Strategy, Project Spotlight, Promo Products & Apparel] custom_fields: nectar_blog_post_view_count: 2198 --- # Project Spotlight: ShoreUp Physical Therapy Brand Development - Marketing Strategy - Logo Development - Comprehensive Brand Guide - Content Development - Stationery Design - Branded Apparel - Website Development [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Request Foods Brand Development" url: "https://acornmktg.com/project-spotlight-request-foods-brand-development/" lang: "en-US" type: "post" description: "Request Foods is a leading manufacturer of frozen, prepared entrées and side dishes for both retail and foodservice applications." last_modified: "2026-04-13T14:57:28+00:00" categories: [Acorn Marketing, B2B, Branding, Graphic Design, Marketing Strategy, Photography, Project Spotlight, Signage & Merchandising Programs, Video & Audio Production, Web Development] custom_fields: nectar_blog_post_view_count: 2902 --- # Project Spotlight: Request Foods Brand Development - Logo Development & Iconography - Brand Usage Guide - Marketing Materials - Website Development - Photography & Videography - Event Signage - Interior & Exterior Signage [divider line_type=”No Line” custom_height=”20″] --- --- title: "The B2B Buyer Journey: Longer, Larger, and Way More Layered" url: "https://acornmktg.com/b2b-buyer-jouney/" lang: "en-US" type: "post" description: "Prioritizing SEO and long-form content that aligns with complex research queries. Delivering tailored messaging across all buyer personas and decision-makers. Using LinkedIn to share helpful content, build trust, and boost visibility. Implementing marketing automation and lead nurturing campaigns. Expanding touchpoints" last_modified: "2026-04-13T14:57:28+00:00" categories: [Acorn Marketing, B2B, Content Development & SEO, Digital Marketing, Insights, Marketing Strategy] custom_fields: nectar_blog_post_view_count: 18618 --- # The B2B Buyer Journey: Longer, Larger, and Way More Layered [nectar_icon_list color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list][divider line_type=”No Line” custom_height=”20″] - Prioritizing SEO and long-form content that aligns with complex research queries. - Delivering tailored messaging across all buyer personas and decision-makers. - Using LinkedIn to share helpful content, build trust, and boost visibility. - Implementing marketing automation and lead nurturing campaigns. - Expanding touchpoints to drive brand awareness and internal sharing within buying teams. --- --- title: "Project Spotlight: Structural Concepts Corporation National Restaurant Association Show" url: "https://acornmktg.com/project-spotlight-structural-concepts-corporation-national-restaurant-association-show/" lang: "en-US" type: "post" description: "Structural Concepts Corporation manufactures industry-leading, temperature-controlled food display cases including a wide range of merchandisers such as grab-and-go units, deli and bakery cases, and autonomous retail merchandisers." last_modified: "2026-04-13T14:57:28+00:00" categories: [Acorn Marketing, B2B, Graphic Design, Project Spotlight, Signage & Merchandising Programs] custom_fields: nectar_blog_post_view_count: 1756 --- # Project Spotlight: Structural Concepts Corporation National Restaurant Association Show - Project Management - Graphic Design - Production Coordination - Graphics Installation - Tradeshow Booth Display Graphics - Package Design --- --- title: "From Awareness to Action: Marketing That Drives Results" url: "https://acornmktg.com/from-awareness-to-action-marketing-that-drives-results/" lang: "en-US" type: "post" description: "In today’s fast-moving digital world, successful marketing isn’t just about broadcasting a message—it’s about delivering the right message to the right audience at the right time." last_modified: "2026-04-13T14:57:29+00:00" categories: [Acorn Marketing, B2B, B2C, Content Development & SEO, Digital Marketing, Insights, Lead Generation, Marketing Strategy, Traditional Advertising, Web Development] custom_fields: nectar_blog_post_view_count: 2726 --- # From Awareness to Action: Marketing That Drives Results [divider line_type=”No Line” custom_height=”20″] --- --- title: "The B2C Consumer Journey: Smarter, Social, and Self-Driven" url: "https://acornmktg.com/the-b2c-consumer-journey-smarter-social-and-self-driven/" lang: "en-US" type: "post" description: "Personalized to the consumer’s behavior.  Content-rich (especially with engaging video). Optimized for social media discovery. Responsive to consumer self-research. Built to convert quickly." last_modified: "2026-04-13T14:57:29+00:00" categories: [Acorn Marketing, B2C, Content Development & SEO, Digital Marketing, Insights, Marketing Strategy, News & Events, Video & Audio Production] custom_fields: nectar_blog_post_view_count: 2670 --- # The B2C Consumer Journey: Smarter, Social, and Self-Driven - Personalized to the consumer’s behavior. -  Content-rich (especially with engaging video). - Optimized for social media discovery. - Responsive to consumer self-research. - Built to convert quickly. --- --- title: "Project Spotlight: Kuerth’s Disposal Brand & Website Development" url: "https://acornmktg.com/project-spotlight-kuerths-disposal-brand-website/" lang: "en-US" type: "post" description: "Kuerth’s Disposal, a waste managment company that offers residential and commercial collection services, was looking to refresh its brand across various materials." last_modified: "2026-04-13T14:57:29+00:00" categories: [Acorn Marketing, B2B, B2C, Branding, Graphic Design, Project Spotlight, Web Development] custom_fields: nectar_blog_post_view_count: 1810 --- # Project Spotlight: Kuerth’s Disposal Brand & Website Development [divider line_type=”No Line” custom_height=”20″] - Logo Development - Brand Usage Guide - Website Development - Stationery System - Brochures & Services Schedule - Payment Reminder Postcard - Social Media Assets [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Artesian Hot Tub Video & Photography" url: "https://acornmktg.com/project-spotlight-artesian-hot-tub-video-photography/" lang: "en-US" type: "post" description: "Artesian Spas is a manufacturer of high-end hot tubs and swim spas operating out of Las Vegas, Nevada." last_modified: "2026-04-13T14:57:30+00:00" categories: [Acorn Marketing, B2C, Lead Generation, Photography, Project Spotlight, Video & Audio Production] custom_fields: nectar_blog_post_view_count: 1732 enclosure: "https://acornmktg.com/wp-content/uploads/2025/05/AS_movietrim2.mov\n25899534\nvideo/quicktime" --- # Project Spotlight: Artesian Hot Tub Video & Photography - On-location Photography & Videography - Talent Management - Final Photos for Print & Social Media - Final Video Production [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Request Foods Photography & Videography" url: "https://acornmktg.com/project-spotlight-request-foods-photography/" lang: "en-US" type: "post" description: "As agency of record, Acorn Marketing conducted a comprehensive photo and video shoot to support their new website, marketing brochures, sales presentations and more." last_modified: "2026-04-13T14:57:30+00:00" categories: [Acorn Marketing, B2B, Graphic Design, Photography, Project Spotlight, Video & Audio Production] custom_fields: nectar_blog_post_view_count: 2419 --- # Project Spotlight: Request Foods Photography & Videography - On-location & In-studio Photography - On-location Videography - Comprehensive Photo Library - Website Development - Marketing Brochures - Sales Presentations --- --- title: "Project Spotlight: Otis McAllister Marketing Materials" url: "https://acornmktg.com/project-spotlight-otis-mcallister-marketing-materials/" lang: "en-US" type: "post" description: "Otis McAllister is an importer of rice and grains who sells bulk product to foodservice operators and consumer packaged goods to grocery retail stores" last_modified: "2026-04-13T14:57:31+00:00" categories: [Acorn Marketing, B2B, Content Development & SEO, Digital Marketing, Graphic Design, Marketing Strategy, Project Spotlight] custom_fields: nectar_blog_post_view_count: 1385 --- # Project Spotlight: Otis McAllister Marketing Materials - Marketing Strategy - Graphic Design - Content Development - Social Media Post Graphics - Sales & Marketing Literature --- --- title: "Project Spotlight: Grace Health Event Marketing" url: "https://acornmktg.com/project-spotlight-grace-health-event-marketing/" lang: "en-US" type: "post" description: "To help promote the services of their women's center, Grace Health held a one-day event designed to improve awareness around breast and cervical cancer." last_modified: "2026-04-13T14:57:31+00:00" categories: [Acorn Marketing, Digital Marketing, Graphic Design, Marketing Strategy, Project Spotlight, Promo Products & Apparel, Signage & Merchandising Programs, Traditional Advertising] custom_fields: nectar_blog_post_view_count: 1424 --- # Project Spotlight: Grace Health Event Marketing [divider line_type=”No Line” custom_height=”20″] - Marketing Strategy - Media Planning - Event Theme & Brand Development - Graphic Design - Billboard & Print Advertising - Promotional T-shirts & Buttons - Social Media Posts - Event Signage - Bronson Hospital - Michigan Meridian - Aetna - MDHHS Breast and Cervical Cancer Control Navigation Program (BC3NP) - Exact Sciences - American Cancer Society --- --- title: "Project Spotlight: John Ball Zoo Wild Strides 5K Digital Ad Campaign" url: "https://acornmktg.com/project-spotlight-john-ball-zoo-wild-strides-5k-digital-ad-campaign/" lang: "en-US" type: "post" description: "On Earth Day 2025, John Ball Zoo hosted the inaugural Wild Strides 5K Race in support of its conservation programs and Earth Day initiatives and its ongoing mission to protect wildlife and wild places" last_modified: "2026-04-13T14:57:31+00:00" categories: [Acorn Marketing, B2C, Digital Marketing, Lead Generation, Marketing Strategy, Project Spotlight, Traditional Advertising] custom_fields: nectar_blog_post_view_count: 1694 enclosure: "https://acornmktg.com/wp-content/uploads/2025/04/Wild-Strides-YouTube-2.mov\n10656598\nvideo/quicktime" --- # Project Spotlight: John Ball Zoo Wild Strides 5K Digital Ad Campaign --- --- title: "Project Spotlight: Gen4 Rewards Storefront" url: "https://acornmktg.com/project-spotlight-gen4-storefront-e-certificate/" lang: "en-US" type: "post" description: "Gen4 Dental Partners wanted a meaningful way to recognize and reward their employees for milestones such as anniversaries, birthdays, and even welcoming new hires" last_modified: "2026-04-13T14:57:32+00:00" categories: [Acorn Marketing, B2B, B2C, Project Spotlight, Promo Products & Apparel] custom_fields: nectar_blog_post_view_count: 1464 --- # Project Spotlight: Gen4 Rewards Storefront [divider line_type=”No Line” custom_height=”20″] - Online Storefront - E-certificate Spending Management - Promotional Products and Apparel --- --- title: "Project Spotlight: Webb Chemical Website" url: "https://acornmktg.com/project-spotlight-webb-chemical-website/" lang: "en-US" type: "post" description: "Webb Chemical needed to update their current look and presentation of the large selection of chemicals and properties that they have to offer." last_modified: "2026-04-13T14:57:32+00:00" categories: [Acorn Marketing, B2B, Content Development & SEO, Project Spotlight, Web Development] custom_fields: nectar_blog_post_view_count: 1779 --- # Project Spotlight: Webb Chemical Website - Website Development - Chemical Product Database - Keyword Research [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Little Sue Food Stores Website" url: "https://acornmktg.com/project-spotlight-little-sue-food-stores-website/" lang: "en-US" type: "post" description: "Little Sue Food Stores needed a fully developed, efficient website to represent all their locations, promote their rewards program, and feature their monthly specials." last_modified: "2026-04-13T14:57:32+00:00" categories: [Acorn Marketing, B2C, Content Development & SEO, Lead Generation, Project Spotlight, Web Development] custom_fields: nectar_blog_post_view_count: 1599 --- # Project Spotlight: Little Sue Food Stores Website - Graphic Design - Website Development - Content Development [divider line_type=”No Line” custom_height=”20″] --- --- title: "Project Spotlight: Gen4 Patient Letters" url: "https://acornmktg.com/project-spotlight-gen4-direct-mail-letters/" lang: "en-US" type: "post" description: "As a growing company, Gen4 is regularly acquiring new dental practices and needed a solution for managing targeted communications to inform patients." last_modified: "2026-04-13T14:57:33+00:00" categories: [Acorn Marketing, B2C, Lead Generation, Project Spotlight, Traditional Advertising] custom_fields: nectar_blog_post_view_count: 1444 --- # Project Spotlight: Gen4 Patient Letters - Project Management - Content Development - Design - Digitally-printed Letters & Envelopes - Mailing Services --- --- title: "RCP Marketing Becomes Acorn Marketing & Embarks On Exciting New Chapter" url: "https://acornmktg.com/rcp-marketing-becomes-acorn-marketing-embarks-on-exciting-new-chapter/" lang: "en-US" type: "post" description: "After 44 successful years as a cornerstone of Michigan’s marketing industry, RCP Marketing is thrilled to announce a transformative new chapter under the new ownership of Amy Atkinson, the agency’s longtime leader. The agency, formerly..." last_modified: "2026-04-13T14:57:33+00:00" categories: [Acorn Marketing, B2B, B2C, Insights] custom_fields: nectar_blog_post_view_count: 3155 --- # RCP Marketing Becomes Acorn Marketing & Embarks On Exciting New Chapter [divider line_type=”No Line” custom_height=”25″] --- --- title: "The Importance of Billboards" url: "https://acornmktg.com/the-importance-of-billboards/" lang: "en-US" type: "post" last_modified: "2026-04-13T14:57:33+00:00" categories: [Acorn Marketing, B2C, Insights, Marketing Strategy, Traditional Advertising] custom_fields: nectar_blog_post_view_count: 11008 --- # The Importance of Billboards --- --- title: "Blogging for Businesses" url: "https://acornmktg.com/blogging-for-businesses/" lang: "en-US" type: "post" description: "A consistently updated, high-quality blog can increase brand visibility, attract more visitors to your website, and establish your business as an industry authority." last_modified: "2026-04-13T14:57:34+00:00" categories: [Acorn Marketing, Content Development & SEO, Digital Marketing, Insights] tags: [Acorn Blog Series, Authentic Marketing, B2B, B2C, Blog Strategy, Blogging for businesses, Customer Conversions] custom_fields: nectar_blog_post_view_count: 4491 --- # Blogging for Businesses [divider line_type=”No Line” custom_height=”20″][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list] --- --- title: "Benefits of Animated Video" url: "https://acornmktg.com/benefits-of-animated-video/" lang: "en-US" type: "post" last_modified: "2026-04-13T14:57:34+00:00" categories: [Acorn Marketing, B2B, B2C, Insights, Video & Audio Production] tags: [B2C] custom_fields: nectar_blog_post_view_count: 3819 enclosure: "https://acornmktg.com/wp-content/uploads/2020/03/Untitled.mov\n7616804\nvideo/quicktime" --- # Benefits of Animated Video [divider line_type=”No Line” custom_height=”20″][nectar_icon_list color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list_item][/nectar_icon_list][divider line_type=”No Line” custom_height=”20″] --- --- title: "What is the best color for your brand?" url: "https://acornmktg.com/what-is-the-best-color-for-your-brand/" lang: "en-US" type: "post" description: "Gender: Does my brand lean more masculine, feminine, or neutral? Tone: Is it playful or serious? Value: Is it high-end or budget-friendly? Time: Is it modern or timeless? Age: Is it youthful or mature? Energy: Is it bold and loud" last_modified: "2026-04-13T14:57:35+00:00" categories: [Acorn Marketing, Graphic Design, Insights] tags: [B2C] custom_fields: nectar_blog_post_view_count: 6262 --- # What is the best color for your brand? - **Gender:** Does my brand lean more masculine, feminine, or neutral? - **Tone**: Is it playful or serious? - **Value:** Is it high-end or budget-friendly? - **Time:** Is it modern or timeless? - **Age:** Is it youthful or mature? - **Energy:** Is it bold and loud or calm and understated? ---