Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’ busiest shopping season. Annually it falls on the Saturday between Black Friday and Cyber Monday. Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion.
Here are five tools to help make your small business Saturday a success. Consequently, I’m also here to offer three additional insights to make the day more successful.
Target your highest propensity to purchase consumers.
Sending a great message to an audience is vastly important; however, make sure that the message is sent to consumers who are thoroughly interested in your product. Even though you’re gaining awareness by reaching everyone, you do not want to waste money on people who aren’t willing to spend money on you.
Advertise Small Business Saturday accordingly.
Make sure that your audience knows what specials or deals you’re running for that day specifically. You can do this by advertising through the ideal medium.
Do some research.
Figure out what your target audience did last year. Base it on individual statistics: what were your gross sales? How many transactions did you do? There are many questions to answer before the 26th arrives.
Visit the webpage, https://www.americanexpress.com/us/small-business/shop-small/ to learn more about how you can get involved with Small Business Saturday. Enjoy the holidays!
