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From custom sauces and dessert toppings to buttery spreads, Kagome USA (Kagome) is one of the largest manufacturers of tomato-based sauces for foodservice operators throughout the country. Headquartered in Los Banos, California, Kagome cultivates unique flavors, inspires trends, and establishes meaningful industry collaborations. Their passion for food is intoxicating and continues to grow as they help restaurant chains develop truly unique menu offerings.

The Challenge

RCP quickly recognized that Kagome had a lot more to say. By better conveying their expertise and showcasing related experience through engaging illustrations of culinary creativity and relevant foodservice solutions, they could create more opportunity with potential foodservice customers and keep their patrons coming back for more. RCP has helped Kagome build a new marketing website featuring downloadable, engaging content with the goal of tracking the life of a prospect’s activity on the site, increase newsletter signups, and ultimately generate new sales leads.

How We Performed

CREATE AWARENESS
260% Increase in new website visitors from previous year
GENERATE DEMAND
32% Increase in clicks compared to previous quarter
CONSIDERATION
2% Increase in domestic sales pageviews

34% Increase in email marketing downloads

CONVERT & SELL
160% Increase in form submissions compared to previous year

2% Increase in new patients

ACHIEVE LOYALTY
92% Increase in opt-in forms compared to previous year

3rd Quarter 2022 Results.